Today we’d like to introduce you to Heidi Lieberman and Gudrun Kosloff.
Heidi and Gudrun, please share your story with us. How did you get to where you are today?
Grey and Ray is a fun collection of kid’s apparel created by a love of surf, skate and California Street style.
Our boys, Benjamin and Oskar, met when they were 2 when they started preschool together. They were insta friends—and just like that, we were, too. As the boys grew, we noticed that we were both having a hard time finding cool, comfortable, high-quality clothing for them.
There are so many more options for girls than there are for boys, so we hatched up the idea of a West Coast-inspired kids clothing line that focused on boys. The name Grey and Ray comes from the boys’ middle names, Benjamin Grey and Oskar Ray.
Our backgrounds are in the entertainment industry, Gudrun is a makeup artist and I Heidi worked as a celebrity stylist and costume designer, so getting into the apparel business was a whole other animal!!
We launched Grey and Ray in fall of 2017 with the help of our boys. They let us know what feels good to wear and what doesn’t. For example, they both hate tags in their clothes—we were always cutting them out—so we opted for a tagless label.
Designing clothing from the boys’ perspective also helps us create an end product we feel confident selling because we know the kids feel good wearing it. It’s kid-tested and kid-approved. Every item in our line is stitched with two red Xs to mark their seal of approval.
Has it been a smooth road?
Nothing goes as planned. That’s been one of the biggest challenges we’ve had to face. For example, we had a holiday shirt this year that didn’t come out right, and we ended up donating all of them to charity. It was a disappointing setback, but there was nothing we could do about it.
We’d love to hear more about your business.
Grey and Ray is all about a kid’s creativity and personality. Grey and Ray blends the edgy cool of street style with the fun and whimsy of California living. Grey and Ray’s west coast inspired collection includes distressed t-shirts, sweatshirts and zip up hoodies emblazoned with hip graphic prints made for kids aged 5-10 years old.
We founded Grey and Ray because we wanted more options for our boys that weren’t superhero themed or oversized sports gear. If you look around in a kid’s store, 75 % or more of the merchandise is for girls, where is all the boy’s clothing? We want to change that model and make it less about gender and more about style and expression.
Our clothing is marketed towards boys because that makes us different, but both girls and boys wear our clothing. Ultimately, Grey and Ray hopes to inspire your kid to be their own “individual!”
Is our city a good place to do what you do?
Los Angeles is an ideal place for our business. We have easy access to the downtown fashion district. Because Los Angeles is the entertainment capital of the world, we have access to stylists and costume designers to get our clothing on shows. Our clothing is all about California living, so Los Angeles is the perfect place for Grey and Ray.
- Website: www.greyandray.com
- Phone: 3104138680
- Email: email@example.com
- Instagram: greyandray
- Facebook: https://www.facebook.com/greyandray/
Kristoffer Kosloff and Ashlyn Kudransky