Today we’d like to introduce you to Hedda and Cedric Leonardi.
Hedda and Cedric, please share your story with us. How did you get to where you are today?
Hedda: I came to Los Angeles 17 years ago and worked for many years creating international PR campaigns for everyone from Nelson Mandela and Tina Turner to Pamela Anderson and Christina Aguilera. I like to say I have lived many lifetimes in this life – as a special projects consultant to Nat Geo, a literary consultant to Simon and Schuster, a vegan chef and whole-foods blogger and lecturer at The People’s Food Revolution and a global media strategist to the Ritz Carlton Hotel Company and China’s Shangri-La Hotels and Resorts.
Having travelled the world, meeting all kinds of people and consulting to some great hotels, The Bel Air Treehouse is a natural consequence of all these pieces of my life. I used to say to my hotel clients ” forget the mini bar – put in an oxygen and anti- jetlag bar” or ” why have a butler for shoe shining, why not have a fresh fruit butler and a Vitamix in every room! When you are running a 600 room hotels this stuff is hard to do because you have bosses who have bosses who have financial controllers. But when you have your own place – and it boutique and not driven by the bottom line you CAN focus on the things that really are important -biodynamic, vegan, a healing environment, aromatherapy, salt lamps. At the end of day, we only have our health. It’s the most important luxury. The Bel Air Treehouse is not a business it’s a mission to give shelter to souls, our fellow travelers on this planet.
CED: I have been a musician all my life. I picked up a pair of drum sticks when I was 11 and that was that. Growing up in France in an area of Montpellier called La Cite Gely, I was surrounded by the rhythms of the gypsies. Years later I became the drummer for the Gipsy Kings and this brought me to Los Angeles and into the arms of my wife Hedda.
We have five children between us but The Bel Air Treehouse is our baby.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Nothing fabulous is ever smooth. And there are not enough hours in the day to do all the things we want to do with the Treehouse.
But this is such a great love affair for us that we have received many more blessings than obstacles, and the obstacles have been blessings in disguise.
Please tell us about The Bel Air Treehouse.
Our hashtag is #gimmeshelter. We are a little off-beat, bohemian and free spirited.
We encourage our guests to feel this freedom too. Our space is curated for comfort.
We like to keep it real. We are known for this and our fabulous French croissants and bio-dynamic coffee that Ced searched LA to find. The Treehouse is chic but it has a homey feel. It is a pristine example of Late Modernism so we have kept the integrity of the original architecture and features intact. We a thrilled to share a piece of LA’s recent history with our guests.
We have reimagined what a hotel experience can be – the focus is on vegan, cruelty free, organic, biodynamic, stress free. The salt lamps prevent a buildup of physic debris as do the crystals. Shoes come off at the front door for the same reason. We have the finest spring water in glass bottles of our guest’s hydration. We have tried to think about everything without going over the top.
If you had to go back in time and start over, would you have done anything differently?
Ced: If we were to start over we would have done it sooner. We waited a long time to create our Maison d’Hote (French for Guest house). And we would have brought Gina in sooner too. She is the Treehouse’s secret ingredient. Our cosmic concierge. Part earth mama, numerologist intuitive and a total lover, she showers our guests so much love that they don’t want to leave.
- We have five suites ( average 300 sq feet) that are all priced under $200 excluding tax.
- We have a modest unlimited water day rate of $5.00.
- The suites are designed for two people with an additional day bed incurring additional $30 per night.
- Address: 795 N Beverly Glen Blvd.,
Bel Air, CA 90077
- Website: www.thebelairtreehouse.com
- Phone: +1 310 4751583
- Email: email@example.com
- Instagram: @thebelairtreehouse
- Facebook: www.facebook.com/thebelairtreehouse