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Meet Hector Tzarax, Anabel Rivera, Jessy Tzarax of Danish Modern L.A. in Silver Lake

Today we’d like to introduce you to Hector Tzarax, Anabel Rivera, Jessy Tzarax.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
With humble roots as a family project operated in the Golden State – Los Angeles, C.A., we began with a small-scale operation as visionaries who craved expansion. Later, those visions became a reality with the introduction of new members who believed in the project. This led us to enthusiastically grasp the opportunity to offer beautifully restored Mid-Century Modern furniture with innovative techniques.

The origin of our company stems from the needs and tastes of our clientele and their desire for high-quality design and friendly, attentive service. We proudly provide alternatives to interior design through the supply of authentic furnishings by various prestigious designers and artists from around the world. This allows us the opportunity to be distinctive in the specialization of Mid-Century Modern design.

Aware that our business is now solidified and recognized, it is ceaselessly expanding thanks to our loyal clients and our highly qualified staff who impart maximum effort, ability, skill and knowledge with the use of cutting edge technology. With over 16 years of experience, we are elated with the difference that we are making in the industry.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
In our journey, we have had several challenges, which include, creating our passion for vintage furniture design and its process of restoration from scratch into a profitable business model. Through a strategic management and development of our entire administrative part of our business, we have been able to generate a competitive advantage in our products for the benefit of our customers.

Today, with effort, discipline, and passion, we have been able to achieve many of our business goals.

Alright – so let’s talk business. Tell us about Danish Modern L.A. – what should we know?
At Danish Modern L.A. we have the following business philosophy.

We are a company that offers solutions to furnishing a comfortable, elegant and unique environment by resurrecting the aesthetic of authentic Mid-Century Modern design. Our mission is to distribute our product around the world while gladly fulfilling requests of our unique clients with the support of our dedicated team.

To be leading, competitive and innovative in providing the best of what Mid-Century Modern and Scandinavian Modern design has to offer while achieving worldwide recognition for high-quality elegance that guarantees a satisfying modern lifestyle.

They are the cornerstones that distinguish us from the competition, being among them:
• Passion
• Quality
• Kindness
• Leadership
• Perseverance
• Responsibility
• Responsibility
• Human Talent
• Originality
• Commitment
• Respect

At Danish Modern L.A., we pride ourselves in possessing effective team communication and collaboration skills as knowledgeable professionals who put forth concerted efforts to deliver the highest quality service with the use of cutting edge technology.

We add value and beauty to Mid-Century Modern furniture through our unique restoration process, done by our skilled craftsmen in our workshop, who revive the essence of wood making each piece a beautiful work of art. All this process awakens our imagination to find a competitive advantage for our unique customers through a durable and creative solution.

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