Today we’d like to introduce you to Heather Marshall.
Hi Heather, thanks for joining us today. We’d love for you to start by introducing yourself.
I had the Idea for “Something for the Aunties” for over a year now but I had a full-time job and other distractions in my way so I didn’t fully invest my time into it like I should have. I posted a picture on Instagram in September of last year with me wearing the shirt with the caption “coming soon” and the response was amazing, but I still didn’t go hard to launch what was to come. Fast forward a few months, I created an Instagram for the brand but kept it private and didn’t follow anyone. I would post pictures of my merchandise on friends or on me, just cool little pics to showcase my brand in ways that I liked it. I did all this to have something in case it was go time.
Now fast forward to March 2020, Covid hit and to make a long story short, I lost my job (the distraction) and had nothing but time now to focus on next steps. One day I woke up booked a day with a friend of mine to have a product shoot of the samples I had made up months ago and got some really clean shots of my merchandise. I also shot a short promo video and I used those shots to build my website and continued adding to my Instagram business page, all while still unsure of a release date or how I was going to launch or anything. My best friend Shari mentioned that ” National Auntie Day” was coming up on July 26th and that’s where I guess you can say everything clicked. I made a post on “National Auntie Day” previewing what I had been working on and what was to come. I made the Instagram public and told people to check it out and follow and such and the response was INSANE! It literally took off and gave me that extra bump of motivation I needed to officially Launch and from there, I just did what needed to be done, picked a release date which was August 21st and released my very first collection of Auntie Tee’s and Crewnecks which sold pout in 20 mins. INSANE!
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has been smooth as far as likeness. Everyone loves it, I love it and it has gained attention from a couple of celebs and I’m super grateful for the traction it’s picked up because I have some big goals written down for my brand and for me to have just launched in August and for the brand to grow as fast as it has so far is wild to watch. But I would be lying if I said it’s been smooth sailing so far. Starting a brand is easy, becoming an entrepreneur is not. Everything falls on you now, so you have to be vocal, you have to be assertive, you have to know what it is you want and express that to whoever you are in contact with because stuff will not come out right the first time, maybe not even the second. Every single thing you put out and get back is on you so stand behind your brand and stand behind what you want. Nothing in life comes easy” makes so much more sense now when it’s just you working for it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Before launching this brand, I worked for a Talent Agency for almost 7/8 years. I started at the bottom and worked my way up to a lead position where I basically learned how to function and run a business. I gained skills that I’m grateful to have been introduced to because having that level of knowledge helps me in my own company. Something for the Aunties is a lifestyle brand, it is relatable to me and many women around Los Angeles and beyond. My friends and I are known as the cool Aunties, not just in a family sense but in these streets MMMK! Everybody cool ass Auntie had something about them you loved and remembered, even to this day. So that’s what I plan to leave here. I want to be remembered for whatever I do that’s positive, progressive and cool as hell and this is just the beginning. What’s going to set me apart is me and my ideas, what’s inside of Heather’s head. I’m proud of myself for getting this far and I’ve only just got my feet wet and My momma told me she’s proud of me too, so nothing else really matters 🙂
Are there any important lessons you’ve learned that you can share with us?
SPEAK UP!!!! I am a reflection of my business so if something is not right or isn’t the way I asked for it to be done, it has to be corrected. As much as I hate doing that, I am not selling something that I wouldn’t wear myself. Clear communication across all boards. I’ve also learned to not share anything I have plans of doing with anyone. No matter how excited I am to show or tell, It’s just better to pop up with something and keep the element of surprise.
- Website: Somethingfortheaunties.com
- Instagram: @somethingfortheaunties
- Twitter: @SFTA_LA