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Meet Heather Bae of Lyfe Of Luxury in Mid Wilshire

Today we’d like to introduce you to Heather Bae.

Heather, can you briefly walk us through your story – how you started and how you got to where you are today.
I am a LA native who lived here of my whole life. As an LA native, I have been heavily surrounded by the entertainment industry since I was a child. My mom always told me I was destined for greatness and encouraged me to perfect my crafts. My passion for entertainment and motivation from my mom allowed me to tap into my talents. The biggest dream of mine was having a syndicated talk show like Oprah and helping people. Even the church I grew up in talked about the industry and how to use it positively. That was the confirmation I needed. I knew even at a young age that I wanted to influence the world in a positive way.

My mom suddenly passed when I was 15 years old. This forced me to have to figure things out on my own at a very young age. I made it my duty to make sure I walked in my purpose and make my mom proud. After graduating from high school, I went to college and majored in communications. I figured a communications degree would help me with my future talk show. I struggled to chase my dreams without my mom around. Many people didn’t believe in me as much as she did. Because of this, I had little to no support. After I graduated college, my sister got me a job working at Warner Brothers, and this lit the fire in my heart again and reminded me of my purpose. Every day I would step on the lot and feel like there were countless opportunities. I joined a lot of organizations at Warner Brothers, which helped me to start networking.

I begin going to more and more networking events. Being surrounded by creatives and people who understood me and helped me to continue moving towards my dreams. While walking down the path to your dreams, it’s kind of like going to college. You take different paths until you find the right fit for you. This happened to me a lot. I knew I wanted to impact and make a difference in people’s lives which would include a talk show, but I didn’t know exactly how to do that. I started working in different parts of the industry. I would often get frustrated and discouraged because some of the industry wasn’t aligned with my purpose and I started feeling like I wasn’t walking the right path. Through my many career paths, I was eventually given an opportunity to go to Atlanta and work with a legendary music group. I’ve never been to Atlanta, but it was a chance to work with one of the best r&b groups in history. So of course, I went with zero dollars in my pocket. Shout out to my sister for paying for my cell phone and luggage fee or else I would have had nothing.

Atlanta felt like a fresh start. I mostly worked in tv and film, so working with music artists was something extremely different for me. A California girl adjusting to the south was tough. I’m thankful to my adopted family in Macon, Georgia for taking me in as their own. They saved me while I was out there. They showed me what southern hospitality meant. I was only supposed to be there for the summer to help with a few projects for the r&b group, eventually, they asked me to stay longer which turned into an entire year. I quickly realized that the music industry was not for me lol, but I had already agreed to stay. My mom always taught me to never give up, so I stuck it out. I had to grind hard and pick up new skills to make ends meet. In Atlanta, I felt the furthest away from my purpose and dreams. I would often ask myself why am I here and call my sister crying. When I got back to LA, I quickly realized the purpose of my time in Atlanta. One of the new skills I learned was how to restore credit and get business credit.

So, when I moved back to LA I helped a few of my friends in the industry restore their credit and get funding for their businesses. They were so happy and excited that I helped them change their life and get closer to their dreams. That’s when I realized I needed to start my own business helping people fix their credit by coaching them on how to restore their credit and fund their dreams. It was my “aha” moment. This was how I was going to make an impact and difference in people’s lives. I formed my team and created my company Lyfe Of Luxury (www.lyfeofluxury.com). I’ve been coaching many people, restoring their credit, and creating generational wealth for five years now. Whenever I help a client achieve their goals and bring them closer to their dream it makes me happy. This is what it feels like when you walk in your purpose. I recently launched my new Luxe Lyfe Classics and Luxe Lyfe Partner divisions of my company. I’m currently working on my talk show which will be released summer 2021.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The road to my dreams has been a very rough one. When I lost my mom at 15, It felt like I lost the only adult in my life who genuinely wanted what was best for me. I did not have much guidance, and the adults who did step in eventually gave up on me because I was not taking the path they wanted for me. I was left to figure things out on my own. I have always had my sister, but she was also trying to figure her life out as well. She was there when she could be, and I am thankful for that. Through my journey, I made a lot of bad decisions that I thought at the time were the right ones. I had no one to sit me down and tell me otherwise. The people I was surrounding myself with were yes men. I found myself bouncing between the homes of friends while I was finishing high school. I became homeless a few times. I resorted to living in my car and being terrified at night. I have even been asleep in the back seat while the fiancee company came to repo it because of not making enough money to cover the payments.

I would use Tender a lot to get free meals from dates. Which eventually lead to getting into relationships just for a roof over my head. I became deterred from my goals multiple times. I was trying to survive, and this made me lose hope and want to give up. I’ve gotten so close to throwing the towel in and forgetting my dreams. I am not ashamed of anything or the choices I made while I was in survival mode. It made me stronger and more sure of myself and even more sure of my purpose. I have inspired a lot of people who have watched me pull myself up out of the mud right in front of their faces. I’ve shown them that no matter what you go through, as long as you believe in yourself and never give up, you will be okay. You really can do whatever you put your mind to. No matter how long it takes when it’s your time, nothing can take that away.

So let’s switch gears a bit and go into the Lyfe Of Luxury story. Tell us more about the business.
Lyfe of luxury is a credit and life coaching company that specializes in helping people restore their credit, achieve their goals and create generational wealth, all while living the luxe life. My company is known for going above and beyond for all of our clients. We show clients they can achieve all their goals and then some. Helping my clients achieve 850+ credit scores and showing them how to teach their kids and family members make me proud. We are making a change in our client’s everyday lives within 90 days or sometimes less. It brings me joy when a client purchases a home for their family, buys a brand new car, starts their own business, or teaches their younger family members the knowledge of credit that I have shown them. I feel as if I am positively impacting people’s lives. Finally, I am walking in my purpose and making a positive difference.

Has luck played a meaningful role in your life and business?
I don’t believe in luck. What is for you is always for you, and luck does not play a role in that. When you work hard and walk in your purpose, eventually everything works out for you personally and in business. Stay the course, no matter which direction it takes you. Even the bad parts of our paths are there to prepare and shape us for our bigger picture. Sometimes we have to go through things before we get to our goals, so we know how to handle situations once we achieve our dreams. With more success comes even bigger hurdles. So for me, there is no such thing as good or bad luck.

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Image Credit:

Theohypefilms, 74creativegroup, shotbysham

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