Today we’d like to introduce you to Halley Lutz.
Halley, can you briefly walk us through your story – how you started and how you got to where you are today.
Photography has always been my passion. In high school, I was drawn to a film camera which led to second shooting weddings through college and a Bachelor’s Degree in Art/Photography. After college, my first 9-5 industry job was as production manager at a family portrait studio. For three years I mastered Lightroom while editing photos for client delivery. I always knew I wanted to be a business owner and it was just a matter of timing. When that time finally came, I knew exactly what I was going to be – a private photo editor for wedding photographers.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
The first year of business was the toughest but I learned a lot. I had to adjust from constantly interacting with people to working home alone everyday – something that I never thought my introverted personality would have a problem with. Since then, I’ve found a group of girl boss wedding professionals in Culver City that I’m really grateful for. We get together to socialize but it also gives us the opportunity to support each other’s businesses which is key!
So, as you know, we’re impressed with Halley Lutz Private Photo Editing – tell our readers more, for example what you’re most proud of and what sets you apart from others.
As a private photo editor for wedding photographers, I edit at least 100 weddings per year. My first step with my clients is a virtual coffee date since they’re scattered across the nation. Through a phone call or Skype session, I’m able to connect with them more thoroughly.
Since each wedding photographer has a specific editing style they’ve worked hard to define, it’s my job to consistently duplicate that look. Color correcting can sometimes be a challenge and I find it fun to figure out what each image needs. Kind of like cooking!
In addition to color correcting, I also narrow down the number of images in a wedding gallery (also known as culling). In the past, I’ve culled a wedding from 4,000 images to 900, only keeping the best of the best! A typical turnaround time to edit a wedding is 5-7 days.
The favorite part of my business is that I’m creating more time for my clients since they’re not editing for hours on end. Most of my clients are new parents so that means they’re able to create important memories with their families. Coming from someone who values family a whole lot, I love that I contribute towards those precious moments.
So, what’s next? Any big plans?
Right now I’m dedicated towards growing my editing business and finding ways to improve it. I daydream often about new business ventures like opening a cute little hotel or a wedding venue. My husband is always curious what new elaborate ideas are running wild in my head.
- Culling: .13 cents per image
- Color Correction: .44 cents per image
- Wedding Photography: $2000 for 8 hrs
- Portrait Session: $500 for 90 mins
- Website: https://halleylutz.com/
- Email: firstname.lastname@example.org
- Instagram: @halleylutz
- Facebook: Lutz Photography