Today we’d like to introduce you to Hal Williams.
So, before we jump into specific questions, why don’t you give us some details about you and your story.
I originally moved to LA from Atlanta for music-related endeavors. I was 1/2 of a production group in Odd Future named “The Jet Age Of Tomorrow”. I did that for a few years and eventually branched more into solo production and releases as “Pyramid Vritra” under which I’ve worked with and released music under LA-based labels like “Stones Throw”, “Alpha Pup” and currently “Blossom Records” over the years my music has been featured TV shows by FX, Movies by Lionsgate and even playlisted in retail stores like Adidas and MAC cosmetics. Currently, aside from music, I’ve been working on establishing a design firm specializing in product, visual conceptualization, fashion and textile. That firm is WDYSWYEC.
Has it been a smooth road?
Everything has its ups and downs. From dealing with major labels, indie labels, working 9 to 5 jobs, losing friends to international touring and placement successes. Some missteps but it’s nothing that I can’t overcome. I’m a firm believer in timing. When it’s right then, it’ll be right. Either way, I’m more focused on the art I leave behind in time and the execution of concepts. That’s what I’m focused on.
Please tell us about WDYSWYEC.
WDYSWYEC is an abstract approach. Designing with intention and cultural impact at the forefront. We’re directing a film now. Designing cover artwork and clothing. It’s a newer company. It’s growing, but the potential is immense. I’ve always had a specific, highly disruptive and stylistic approach to making music. This is about bringing that same aesthetic to designing products, visuals and experiences.
How do you think the industry will change over the next decade?
We’re trying to move against the current and set style and design trends. Building upon current and modern stylistics and adding our spin to infuse and influence different perspectives. I see the future of design as a culmination of many backgrounds, orientation, and cultures. It’s our job to translate those trends into color, construction, sound and emotion.
- Instagram: Instagram.com/Vritra322
Photos by Vritra + Laneo Cinco + Geo Metro
Check out the VoyageLA Podcast:
Episode 1 with Content Partner Lisa Taitelman, Founder of Hiking & Wellness company Find Your Trail.