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Meet GuapRuns

Today we’d like to introduce you to GuapRuns.

GuapRuns, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
GuapRuns was founded in San Diego, California. The brand was developed and launched during the statewide shelter in home order back in March. My name is Alexander Cobian, I’m the brand’s founder and head director. For a while, I directed music videos and produced creative content for many artists/businesses without a brand/production company to encompass all of my work. GuapRuns became the perfect way to both build a business and brand. The goal of GuapRuns is to enable our collective of: directors, cinematographers, art directors, graphic designers, and other creatives to find a way of turning their passions for filmmaking into a sustainable livelihood.

Has it been a smooth road?
Nearly every obstacle I faced being a freelance director has been solved by creating GuapRuns. Prior to building a team from scratch, I constantly outsourced crews for each set. Now as a team, we’re able to handle all productions in-house. This has been key in developing our filmmaking style. We’ve been tweaking and perfecting our system but so far the road has been smooth.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
GuapRuns is a collective of passionate filmmakers specializing in producing music videos for both independent and label-signed artists. At GuapRuns, we handle everything in house from pre-production to post-production. Our style is playful and mostly inspired by Looney Toons, Kangaroo Jack, and other fun films.

Is our city a good place to do what you do?
Yes. Our branding is based on the classic Hollywood aesthetic. It’s perfectly fitting we now reside and operate out of the city of stars itself. Yet, we’re a San Diego built brand. To anyone in San Diego interested in producing content, we recommend contacting us to help turn your passion for filmmaking into a full-time job. That’s our mission, regardless of location.

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