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Meet Grant Higa

Today we’d like to introduce you to Grant Higa.

Grant, please share your story with us. How did you get to where you are today?
I’m a designer and artist based in Tokyo and Los Angeles. I grew up in LA and lived there for most of my life. Since I was little, I was always drawing and making things and so naturally I ended up going to art school. I went to Art Center and graduated in the spring of 2018. Right after finishing school, I went to Tokyo for fun and came back with an internship at Wieden+Kennedy Tokyo. Three months later, I was hired as a designer and it’s been almost a year.

Has it been a smooth road?
It’s been a long and windy path, which has led me to experience many different landscapes. Through that, I was able to learn a variety of skill sets and ways of thinking. Being able to do a variety of things is a part of what makes me unique and it suits my personality, but I have noticed that people tend to have a hard time understanding what I exactly do. Many times I have to simplify and say “yeah I only do graphic design” or “only illustration”, even though I can do so much more. But I do think as time goes on, people with multiple skill sets will become the norm. I mean, it’s crazy how much you can learn just from Youtube…

We’d love to hear more about your work and what you are currently focused on. What else should we know?
At Wieden + Kennedy, I tend to do graphic design, animation, illustration, video editing, and art direction. Mainly working on clients such as Nike, Audi, and Google. Sometimes, I take on some freelance design or illustration work when I have time.

My work tends to be pop and fun by using bright colors and humor. I also like use handmade techniques to give the work a human touch. But I think the most important thing for me is to create work that makes people react on an emotional level, whether it be laughter or sadness.

Is our city a good place to do what you do?
I think LA is a cool place to be a creative. When I’m in Tokyo, I miss LA and when I’m in LA, I miss Tokyo. But moving away from City of Angels has made me appreciate the great things about it. From the diversity of cultures to the crazy amounts of good food and the nice weather; LA has a lot to offer.

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