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Meet Gloria Noto of Noto Botanics in Arts District

Today we’d like to introduce you to Gloria Noto.

Gloria, please share your story with us. How did you get to where you are today?
I get asked this question a lot in interviews! NOTO officially launched just over two years ago. The idea came from necessity and a deep growth period in my life. I felt that I wasn’t contributing to society in a way that felt I was making any positive change, except through aesthetics. I wanted to be a part of something that I felt was a reflection of things that needed growth — like the ideas of beauty standards. I wanted to be a part of changing and growing them by showing different facets of beauty and identity. Also, I started NOTO at a time in my life when I was questioning what mattered most to me. My sister was diagnosed with stage-four cancer, and it send me down a path of asking myself what mattered, whose life was I living, and what was I giving back.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a slow and steady road of growth – not only in sales and exposure but also in just learning how to simply run a business. Learning about things I never thought I would have to know or handle etc. I have never been one to think too small so growth for me is every present in my thoughts. But learning patience and doing things the best way first, if possible – has shown itself to be hugely important.

Noto Botanics – what should we know? What do you guys do best? What sets you apart from the competition?
NOTO botanics – a Los Angeles-based company takes a gender-fluid approach to their lineup of skin and makeup products, producing high-quality items like highlighters and face elixirs that can be used — and thoroughly enjoyed — by all sexes. It almost goes without saying that everything is made using organic, natural ingredients, and that the results are both vegan and cruelty-free. Then there’s the woman behind it all: Gloria Noto, a veteran natural makeup artist.

What is “success” or “successful” for you?
I define success by waking up inspired and going to bed fulfilled. Having the freedom to choose and working with people who are fulfilled by working with us – or finding beauty with us.

Contact Info:

Image Credit:
My portrait is taken by Isabella Bhravan @dirtsmom

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