Today we’d like to introduce you to Gloria Noto.
Gloria, please share your story with us. How did you get to where you are today?
I get asked this question a lot in interviews! NOTO officially launched just over two years ago. The idea came from necessity and a deep growth period in my life. I felt that I wasn’t contributing to society in a way that felt I was making any positive change, except through aesthetics. I wanted to be a part of something that I felt was a reflection of things that needed growth — like the ideas of beauty standards. I wanted to be a part of changing and growing them by showing different facets of beauty and identity. Also, I started NOTO at a time in my life when I was questioning what mattered most to me. My sister was diagnosed with stage-four cancer, and it send me down a path of asking myself what mattered, whose life was I living, and what was I giving back.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has been a slow and steady road of growth – not only in sales and exposure but also in just learning how to simply run a business. Learning about things I never thought I would have to know or handle etc. I have never been one to think too small so growth for me is every present in my thoughts. But learning patience and doing things the best way first, if possible – has shown itself to be hugely important.
Noto Botanics – what should we know? What do you guys do best? What sets you apart from the competition?
NOTO botanics – a Los Angeles-based company takes a gender-fluid approach to their lineup of skin and makeup products, producing high-quality items like highlighters and face elixirs that can be used — and thoroughly enjoyed — by all sexes. It almost goes without saying that everything is made using organic, natural ingredients, and that the results are both vegan and cruelty-free. Then there’s the woman behind it all: Gloria Noto, a veteran natural makeup artist.
What is “success” or “successful” for you?
I define success by waking up inspired and going to bed fulfilled. Having the freedom to choose and working with people who are fulfilled by working with us – or finding beauty with us.
- Website: notobotanics.com
- Instagram: noto_botanics + Glorianoto
My portrait is taken by Isabella Bhravan @dirtsmom