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Meet Giulia Baggini of CLD PR in Downtown

Today we’d like to introduce you to Giulia Baggini.

Giulia, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born and raised in Milan, Italy, capital of fashion, so of course I knew since the beginning that I wanted to be in this field. I opened my first blog called ‘Giulia’s Fashion Blog’ in 2010 when I was 16, for which I gained some popularity back in Italy as I was one of the first girls to do it. Sadly, even though I loved it so much, I decided to close it two years later as most of my school mates were making fun of me for having a blog. I still regret it. I studied Fashion Styling at the Istituto Marangoni where I strengthened my knowledge of fashion, and in the meantime I was working as a Freelance Fashion Stylist for magazines and brands.

While at Istituto Marangoni we were asked for the ‘Fashion Blogging’ course to open a blog with an original idea and that’s I decided to co-found the blog ‘Les Milanesi’ with my best friend of that time Margherita. It was a fashion and lifestyle platform where we used to write not only about fashion and our outfits but also about travels and beauty. We collaborated with many well-known brands and got invited to fashion shows during fashion weeks. After three years of collaboration, Margherita and I decided to part ways and I started working as a Buyer for some famous high-end boutiques in Italy called PozziLei. I learnt so much and loved working with PozziLei, but I felt like something was missing… that’s why in 2017, I fell in love with LA and decided to take the biggest risk of my life: moving to LA, on the other side of the world. I started working with CLD PR in June 2018 and I now held the role of VIP Placement Specialist.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Definitely not a smooth road. As I said, I always had so many people making fun of me when I was younger for the way I used to dress up and for having a blog where I was uploading pictures of myself. Eventually, I learnt to brush off all the negative comments, but it was definitely not easy when I was a teenager. Additionally, as you can imagine moving so far away from your home brings so many challenges and obstacles. Not only getting a working visa is very hard and requires lots of sleepless nights and stress, but I think the biggest challenge for me was to start working at a new place where not only you don’t know anyone but you’re also a foreigner and you don’t speak the same language.. it can be very hard and emotionally tiring. That’s when I realized I had to work extra hard to prove myself and prove that I was worth that position.. and that’s what I did!

Alright – so let’s talk business. Tell us about CLD PR – what should we know?
CLD PR is a full-service PR Agency with extensive experience in overall brand development, PR, communications, celebrity placement, media placement, influencer relations, events, social media, branding and all other PR-related disciplines. Our client categories cover a vast array, including everything from luxury to contemporary, bridal, swim & sport, lifestyle, fine jewelry, accessories and many more specialties. We are versatile, agile and aggressive when it comes to tackling all strategic initiatives and undertakings which lead to overall brand elevation and amplification. To be specific, I work in the Celebrity Team where we collaborate with talents and all the big Celebrity Stylists in order to increase our clients’ brand recognition and growth through strategic placements. It’s a very interesting and dynamic job and I’m very proud and honored to be a part of this team. The thing I’m most proud of is definitely seeing the results of all our hard work when a good placement happens!

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
First of all, I would say my family. They’ve always supported me in every decision, even when I told them I wanted to move on the other side of the world. They did everything to help me and I couldn’t be more grateful for their support.

In the second place, I would say myself. I was my greatest cheerleader. I had to push myself and had to believe in myself every single day. When I was about to give up on something, I had to tell myself ‘Giulia, you’re gonna make it, you made it till here, you’re gonna make it again’. When facing a challenge, you have to be your best supporter and I’m so glad this city taught me this lesson.

Last but not least, definitely my friends and co-workers here in LA. They guide in my decisions me every day and are always ready to support me and teach me new things, both on a professional and personal level.

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