Today we’d like to introduce you to Giselle Climpson.
Giselle, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I grew up in Huntsville, AL — a city in North Alabama popular for the Space & Rocket Center and the bustling real estate developments. Although I’m from the South, I’ve always had an empire state of mind and I’ve naturally been drawn to larger, metro cities. I’m also a first generation Nigerian-American (Mother, American; Dad, Nigerian) so I attribute much of my drive for success and my tireless ambition to that. I dubbed myself as the Belle in the City — a southern belle, living in the big city to follow my dreams. I’ve stayed true to the core values I was taught as a child, and they have kept me grounded and successful in business. After all, who doesn’t love natural, southern hospitality?!
After finishing undergrad at the University of Alabama, I decided it was time to start growing my own brand. As a new graduate in the field of Communication & Media, the first thing I noticed was a lack of representation in the industry. So, I took that as a call-to-action to create a space where myself along with other members of underrepresented communities could find their voice, and be heard.
In 2012 I started my blog, OnGiselleAve.com — where readers came to learn more about the latest news in events, music, style, and culture. Thanks to the success of my blog, I added on an agency side in 2015, and officially founded my company Giselle Ave., a Brand, Media & Marketing Agency based in Downtown Atlanta, with locations in New York, and Los Angeles.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
NO WAY! The biggest misconception about entrepreneurship is the idea that you’ll have freedom to do whatever you want to do, and that’s just not the case. In fact, being an entrepreneur is the most demanding career path to pursue. Why? Because there is no time clock, work schedule, or manager telling you what to do. You’re in charge of all of this — on top of managing client expectations, staff, busy schedules, and more. Self-discipline is the key to success, and the grind never stops.
Some of the immediate struggles that come to mind include finding the time to pursue the work I love — on a full-time basis. During my career, I took on roles in the federal government both as a permanent employee, and as a consultant and these jobs showed me why I had to work for myself full-time. Thankfully, Giselle Ave. had always been my creative outlet, so when the time was right, I was blessed to be able to leave corporate for good to start working on Giselle Ave. full-time. In fact, my side hustle/blog landed me my dream job! But, it also taught me that I was called to be an entrepreneur.
There is no one pathway to success, but I challenge anyone reading this to first, define what success looks like to you. The hardest work in life is thinking for yourself and living your truth. Do the work so that you, too, can live your truth — daily.
Please tell us about Giselle Ave.
Giselle Ave. — is a Brand, Media & Marketing Agency helping clients grow their brand, increase revenue, and tell their story. We also have a Media House curating original content on music, culture, & style. Our website has an international readership and we’re happy to push the culture forward by sharing our exclusive views from Giselle Ave.
Travelers on Giselle Ave. can also shop in our online store, updated monthly– selling exclusive Giselle Ave. merchandise.
Our flagship service, A Talk with Giselle, is a consulting service designed to help clients learn how to create a valuable brand, with a lasting impact. We focus on long-term brand stability and we implement solutions that guarantee a solid foundation for our clients to build upon. We are well-known for handling press for celebrity clientele, implementing digital marketing strategies, personal branding and—turning people into household brand names.
We are a millennial-owned/minority-
One of the proudest moments for Giselle Ave. was a recent project at the Centers for Disease Control and Prevention. As a Media Analyst for Northrop Grumman Corporation, I served in the CDC’s Office of Communication to lead a mobile project, and website redesign, geared towards reaching multi-cultural, millennial audiences. Our blog, OnGiselleAve.com — served as a viable work portfolio to lead a high-visibility project on behalf of the federal government!
To anyone who creates for a living, keep creating because you never know who’s watching.
If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would have worked for myself full-time since the day I came up with the idea to start my own company. Fear kept me in a career that I knew wasn’t for me — for seven years. Of course, there were tons of lessons learned while working in my former career, but I knew my purpose in life at 21. I’m a born creative artist and communicator, and my purpose in life is to help people tell their story, find their voice, and be heard.
Fear. Let it go! It comes daily and keeps us from reaching our destiny in life. My dreams are very big and scary, and letting go of fear is the ONLY way to achieve your goals in life.
- A Talk with Giselle $400
- Website: https://ongiselleave.com/
- Phone: 770.687.3841
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/giselleave/
- Facebook: https://www.facebook.com/GiselleAvenue/
- Twitter: https://twitter.com/GiselleAve