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Meet Gisela Rocha of UnTamed Natural Care in The IE, Rialto

Today we’d like to introduce you to Gisela Rocha.

Gisela, can you briefly walk us through your story – how you started and how you got to where you are today.
In 2012, I became a mom and shortly after my husband was diagnosed with Cancer. We decided to clean up not just our diets but our daily use products as well only to discover that we couldn’t afford to! Who wants to pay double digits for deodorant? It goes on your armpit, come on now! But of course, once you know better you do better, UnTamed Natural Care was born and has since offered safe, nontoxic products for under $20.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I’d say my biggest hurdle has been the fact that I knew nothing about business when I started. I just knew I wanted to offer families the same products my family was using and I wanted to do it without breaking their bank. I started with $300 and today still my business has zero debt, that’s been one of the hardest things to maintain.

We’d love to hear more about your business.
UnTamed Natural Care provides plant-based, eco-conscious and cruelty-free products all under $20. You know how sometimes you pick up a product, check the price, say yikes and put it back down? We’re NOT that. We believe you don’t have to be a baller to shower with vegan soaps and you don’t have to choose between rent or all-natural face creams. Somewhere along the line, we started believing that the good stuff was only for those who could afford if UnTamed is changing that.

What were you like growing up?
I’ve always been outgoing and a bit of a talker. Always interested in travel and culture because differences never scared me, they intrigue me.


  • All soaps $5.99
  • Rose Face Serum $18.99
  • Tone it Up Toner $9.99

Contact Info:

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