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Meet Gina Novish of Impact Styling in Santa Monica

Today we’d like to introduce you to Gina Novish.

Thanks for sharing your story with us Gina. So, let’s start at the beginning and we can move on from there.
When I was five years old I started flipping through the pages of my mother’s copies of Vogue. My mother was an anthropologist and fashion enthusiast (rather like Etheline Tennenbaum) and subscribed to several style publications. Vogue lead to Women’s Wear Daily, The New York Times Style Section, etc. Growing up in the heart of the Midwest I loved seeing the world of fashion, style, art and parties. I thought it was so chic that Halston was from our state of Iowa. I am also an actress and love how what one wears becomes part of one’s creative and emotional expression. I feel so excited an honored to work with clients one on one to develop their personal style, personal expression. It is a deeply personal journey.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Fashion is an obsessive endeavor. What is next? What is new? Who is the hottest designer? Obsession and constant forecasting and divining are not the smoothest or easiest roads in life. They take a physical and emotional toll. C’est la vie. It’s cool.

Impact Styling – what should we know? What do you guys do best? What sets you apart from the competition?
Impact Styling is a personal wardrobe styling company. I specialize in creating individual flattering looks for clients based on body type, skin tone, personality and individual preferences. The goal is to create looks that are current and align with a client’s authentic self.

What moment in your career do you look back most fondly on?
Attending a royal party at Clarence House in London and having a member of the fashion press ask me if he could take a photo of my outfit. I was wearing a beaded dress from the one dollar bin from Hidden Treasures in Topanga that was literally falling apart with age. It is a fantastic piece and one of my prized possessions. It proved to me that style/fashion had nothing to do with money and that I had the capacity to rock it!

Contact Info:

  • Website:
  • Phone: 310 699 5703
  • Email:
  • Instagram: @ginanovish
  • Facebook: Gina Novish
  • Twitter: @GinaNovish
  • Yelp: Impact Styling
  • Other: Impact Styling Blog

Image Credit:
Gina Novish
Jamie Bock
Christian Reichardt

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