Today we’d like to introduce you to Gina Lopez.
Thanks for sharing your story with us Gina. So, let’s start at the beginning and we can move on from there.
Well, I started my business out of NECESSITY! Back in 2017, I became a single mom of two kids, and we all know, if you want to survive in California as a single mom and not feel the constant financial struggle, you HAVE to have a side hustle! Full time, I have been in the medical billing industry for over 15 years, but that just paid the bills, I wanted to be able to provide for my children and prove to myself that I could be FINANCIALLY INDEPENDENT! There were some criteria this side hustle had to meet: I had to be able to make my own schedule, I didn’t want to go back to school or accrue any school debt, it had to be a low cost investment and low cost to maintain, and I wanted to do something different, something that not everyone else was doing. I researched so many options, but then I came across a girls video from San Diego who was offering spray tan business training… GENIUS!!!! I am not a very “girly girl”, but two things I will spend money on: my hair and my tan!!! I had actually been addicted to bed tanning for over 12 years and had recently had a cancer scare with a mole on my neck so I hadn’t been bed tanning in a long time. This though seemed so interesting to me, I did research after research, honestly trying to find a reason NOT to do it HAHA, but I honestly couldn’t find a reason, no one was really offering spray tans in my area, especially to my clientele (mostly Hispanic women)
So I decided to use my income tax money (what I normally would just use as a “you deserve to spend this money on yourself” kind of expenditure) and decided to invest in myself! I drove 5 hours south to San Diego, got a hotel room and took my training. I came home and WENT TO WORK! It took off so fast, but I was relentless, I was going to make sure this business was successful! Still working full time and being a mom, I woke up at 4 am to workout, worked on my business at 5 am, got kids ready for school at 7am, worked all day and spray-tanned for 3 or 4 hours at night. I had a tiny one bedroom apartment and I just MADE IT WORK. It was so perfect. I made AMAZING income and it was all on my terms. I knew at some point I would want to train women how to do this! How to be financially independent, how to start a business and not go into debt doing it, how to build a business even as a mom! I created what I originally thought would be maybe a 10-page training manual that has now developed into a 35-page training manual with videos and links and worksheets. I am on a mission now to share these training with as many women as possible.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I’m pretty sure I have struggled through most of the same struggles as other business owners, especially in the beauty industry.
TIME being the biggest hurdle, finding the time to invest in your business that isn’t actually the time “working” your business. The time it takes to post to social media, to get organized with paperwork, to clean, to keep inventory, to reply to messages, and creating those relationships with others in your industry. The work is great but setting yourself apart and actually Building a Business is a whole other level of time commitment.
Self-doubt, as entrepreneurs, we watch our business go through these spikes and depths, one day having so many people loving your work and all it takes is one ounce of criticism to make you feel so small. It’s that crazy! But it’s real! I have had to learn that I am great at what I do and no one’s opinion matters.
Consistency, I am a TRUE believer that you have to show up EVERYDAY!!! The busy days, the days you don’t get one call, the days that are hard, the days that are fun, the days where you want to give up, ALL THE DAYS, staying consistent in my business has been a struggle but it is a true reason why I have gained trust from my clients.
Please tell us about Impressive Glow.
I own a Spray Tan and Spray Tan Training business. I offer beautiful flawless Spray Tans and I also train women how to start their very own spray tan business. I think what sets me apart from other businesses is that my Mission is to help women. Spray Tan Training has been such an amazing opportunity for me, I need to share this opportunity with other women. I teach women how to start a side hustle and become financially independent in the process. Being able to help a single mom put groceries in her refrigerator all because she was able to work an hour or 2, and only work 2 or 3 days a week is an amazing thing. That is what makes me most proud.
If you had to go back in time and start over, would you have done anything differently?
I would have believed in myself much sooner. I wouldn’t have tried to “perfect” my business before I started. In all honesty, I don’t think your business is ever perfect. You are constantly growing and evolving in your business. Stop overthinking and just do it! Put yourself out there as scary as it is!
- Website: www.impressiveglow.com
- Phone: 8058503632
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/igspraytantraining
- Other: https://www.youtube.com/c/impressiveglow