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Meet Gina G of The Bees Knees Studio

Today we’d like to introduce you to Gina G.

Gina, please share your story with us. How did you get to where you are today?
I started my life in the creative world when I found the love of music in the Bay Area electronic dance scene in the early 2000ʻs. These events were attended by people who had their own unique and funky style which inspired me to follow. I started altering my clothes, hair, and makeup to fit the theme of each party event. It was then that my creative talents started to bloom.

Most people are surprised to know that hair was not my initial passion. Fashion design was my dream. As a Bay Area native, I graduated from U.C. Davis in textiles and Clothing. I started my career in the corporate world as a “clothing buyer” of a major retail company. Very quickly I realized what corporate life was like.

The monotony of checking emails, analyzing spreadsheets and reporting to management only to make the same paycheck every two weeks. I always knew deep down in my heart I was meant for something else. Something where I could be own boss. Feeling restless and unchallenged working in corporate life, I made the big move to Hollywood to start my own clothing line.

My early years as an entrepreneur required me to hold down different day jobs while at night I focused on the design and sales of my own fun, colorful and stylish clothing line. Sadly the reality of any startup business comes with risk. After not seeing the profit of return from my clothing line, I made the decision to become a hairstylist. Don’t get me wrong, but becoming a hairstylist wasn’t a decision I made out of the bloom.

Hair has always been a key part of fashion, and I made sure my hair was always on point. My hairstylist at the time would ask me “how are you doing your highlights?” or “what toner did you use?” One day she even said, “You should be hairstylist too.” So I always knew that I had a special talent for hair. I began my Hairdressing career at the Toni & Guy Hair Academy in Santa Monica.

After graduating, I decided to move back to the Bay Area where I had the opportunity to assist a successful and well-talented friend of mine. It allowed me to learn new techniques and a proper introduction to running my own hair business… Missing the sunny weather In Los Angeles, I headed back to Hollywood and worked as a stylist at a local salon in Culver City.

I worked there for three years where I continued to perfect my craft and build a wonderful group of clientele. The entrepreneurial spirit in me was still strong. Although successful where I was at, I was still working for someone. I knew I wanted more and I knew I could accomplish it. Everything that I had done in the past has led me to this point. I knew I had the skill, the talent and the business knowledge to run my own private studio.

So I made the decision to leave the comfort of the salon to my own private studio in Westwood. Finally, I could say I have my own business!

Has it been a smooth road?
Not always. As mentioned earlier I initially intended to start my own fashion line which didn’t work out. When I decided to pursue hair, I had to go back to school full time for a year. Anyone who’s been a student knows it’s tough paying bills when there’s not a lot of income coming in. The move from LA to the Bay Area and back again was tough.

I mean what sane person does that? When I made my transition from working in a salon in Culver City to a private studio in Westwood, I was worried that my clients I had built up wouldn’t follow me. The first thought that comes up is traffic and if you’ve been to Westwood, you know there’s a lot of traffic.

I did lose some good clients in the move unfortunately but gained a lot in my new neighborhood. Running your own business means work never ends. Just because you finished your last client doesn’t mean your day is over. You’ve got to start prepping up for the next day. Check missed voicemails, texts and emails. And of course, I love to log in my client notes when I get home.

So, as you know, we’re impressed with The Bees Knees Studio – tell our readers more, for example, what you’re most proud of as a company and what sets you apart from others.
I have been at the Phenix Salon Suites in Westwood for five years now. I specialize in Cut & Coloring. I strive to create hair that is natural, low maintenance and healthy while keeping up with current hair trends.

Keeping my client’s hair healthy is my top priority. That is why I solely use Davines and Formula 18 products. I believe in their philosophies and am constantly continuing my education. I pride myself on being professional and always bringing you my best. =)

Let’s touch on your thoughts about our city – what do you like the most and least?
Likes – I really like being in the Westwood area because of the close proximity to the UCLA campus. I come across a lot of people who are beginning their lives and figuring out their passions in life much as I did when I was their age. I also come across a lot of professional people who are set in their careers, and I love to hear about their profession.

Lastly, I like that everything is practically in walking distance from me. I can get a coffee, beach towels, cookies and pizza all within a one block radius.

Dislike- Working the Westwood bubble means there is a lot of congestion and coming in or out can be difficult. But if you find the right time slot, it’s not so bad.


  • Women’s Haircut Starts $70
  • Color Starts $85
  • Balayage starts $175

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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