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Meet Gianné Nascimento of GnasciHair at Luxelab in Santa Monica

Today we’d like to introduce you to Gianné Nascimento.

Gianné, can you briefly walk us through your story – how you started and how you got to where you are today.
It started in high school. The only thing I cared about at the time was what I looked like. I wore short skirts, heels and did my hair almost every morning. I always felt a little uncomfortable walking past teachers because I knew they were thinking “what the hell is this little girl wearing?” but I wanted to be seen for some reason.

It was my freshmen year, and I walked into Mrs. Wright’s class, all I remember was her poise, the way she carried herself without speaking, the way she dressed expressed both grace and class, how the students respected her attention. I felt drawn to her! She became my mentor, I wanted to be like Mrs. Wright. I stopped wearing these outfits that demanded attention and started dressing like a freshman in high school. I joined a few sports teams tried my best in school but came to the realization that I didn’t want to go to college. School just wasn’t my thing………I sat down with one of my counselors and discussed my academic plan moving forward. I learned that my school had a trade program where I would attend Thomas Edison High School of Technology in the mornings, learning either culinary arts, cosmetology, or auto body. You guessed it, the only thing that connected with me was cosmetology. I graduated high school with a cosmetology license at 17 and my high school diploma!

I was accepted into Trinity Washington University and worked as an assistant to a Master Stylist all four years. Graduating college was the happiest day of my life, never again will I have to sit in a classroom! I only applied because for my immigrant parents having all three of their children graduate from college with a degree was them making it in America. My heart and passion was always in Hair. I continued to work under my Stylist, learning her techniques, her language with her clients, how she dressed, how she handled people around her. She then opened her own salon and asked if I would follow her. I was 21 when I started doing hair professionally behind the chair. I was reaching for more education, more change, more clients, new possibilities. I always felt like one day I would leave. Not because I didn’t love where I came from but because I felt like I was growing in a tight space, I felt too comfortable in life, when I dreamed about my future I would see the ocean, the beaches. A slimmer me (I use to be A LOT thicker and eat horribly) I knew I needed to save myself. I didn’t know what that looked like so I started thinking of places I’d never been but would want to visit California!

April 2017, I landed in LA and hit the ground running. No one knew me here. I haven’t limited myself to anything and that’s the mindset I was unable to harness back home. I worked my ass off the first six months and lost 30pds, I bought a surfboard and went to the beach everyday. I continued to do my best work and entered hair competitions and won a few! I was contacted by Aveda to do a product commercial shoot in NYC. (Like what?!?) me in a hair commercial? Magical. Moving to LA was the hardest thing I had done for myself. When making difficult decisions, I ALWAYS ask myself “when you are 98 years old reflecting back on life, would you regret not doing it?”

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road. I’ve been faced with fear. The fear that I won’t continue my success, the fear of not finding someone who is capable of loving me unconditionally, the fear of me losing my mental health. A close family friend who was like my second mom died a few months before I moved; Aunt April. She was my safe space. I didn’t learn about my mental health until I moved to LA. It seems easy to tell someone who’s sad that everything is going to be okay. That life is supposed to be hard and that we just have to work through it. The hardest part is finding a space or person where you feel safe. I didn’t have that here when I moved. ALL my family ALL my friends, my support system was back home. I was struggling. I miss them every day.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I am professional hairstylist at Luxelab in Santa Monica. I specialize in all curl types. Curly hair cuts are my life! I am most proud of being a part of a community that strives to better its family. “Never stop learning”

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My mother Gimar Nascimento for always having my back, My mentors April Carter for making me think straight and clear when I was mad, Tracey Wright for being my role model, Fasika for taking a chance and hiring me as a stylist, Cristina for being my true friend side day one in Bubbles, Andrea for always holding my head up when I just want to let it fall, Cecy for keeping a smile on my face and love in my heart, my fiancé Alicia for loving me unconditionally and accepting my true self, my sister in law Darleen for encouraging this move to LA, Tatiana for teaching me how to dress like a Boss!, Tammy for being my #1 friend in life, my brothers Aldo and Morgan for toughing my up for this world, Marie for painting the beautiful world we live in, Kemi for reminding me that family isn’t always blood, ALLLL my clients for your kind words, love and support! Alicia…..Lolita… two started this! You started all my love for this industry. The dedication and love you two have shown me. I can’t thank you enough for starting me on my journey!

Contact Info:

  • Address: 1408 Montana Ave
    Santa Monica CA 90403
  • Website:
  • Phone: 310-255-9900
  • Email:
  • Instagram: gnascihair
  • Yelp: Luxelab

Image Credit:

Lex Ryan, Liz Abrams

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