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Meet Gianna Wurzl of Quilt

Today we’d like to introduce you to Gianna Wurzl.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I started working in advertising ten years ago in Los Angeles. I always had a burning desire to create something for women, but this passion did not come to life until I moved to Melbourne, Australia. I continued working as a strategist for large ad agencies and enjoyed solving problems. However, after coming up with my 10th strategy on how to sell another pink lipstick for L’Oreal, I felt ready to create a different offering for women.

I started by creating a monthly dinner series for no more than 16 women in a hidden location. It was done on a lottery basis, so women would submit their request for a booking, and I’d choose at random. This curated a divine group each time. The spaces we’d dined in were always unique, homes, wine caves, art galleries, because I believe the spaces we gather in matter.

After three years of doing these monthly dinners, while still working full time, I received the next evolution of this idea. Sitting inside the ad agency, seemingly a creative space with inspirational words written on the wall, fake grass, beer kegs, it was still an office. With gray carpet, fluorescent lights, 69 degrees cold. I thought ok this feels like a problem for me, what’s the solution?

At that time it was co-working out of a home with other women. So I launched my first business, One Roof, in 2015. My then business partner Sheree Rubinstein and I beta tested the idea over the course of a week, we had over 500 women come through the door begging us not to close at the end. From that point, we brought the idea to Venice Beach where I continued growing a community of inclusive, hard-working, diverse women out of a home.

It was beautiful and challenging. I so desperately wanted this to be accessible to more women in both price and location, wouldn’t I couldn’t achieve on my own. However, watching the behaviour of existing One Roof members there was a light bulb moment, why don’t we build technology to enable women to open their homes to other women for co-working, conversation, and learning.

Quilt is born. Ashley Sumner and I came together with an equal passion for building community and with our unique expertise launched Quilt in September of 2017.

Has it been a smooth road?
Definitely not. Any entrepreneur or human for that matter that says otherwise probably isn’t being truthful. That said, building purposeful businesses has been the most incredible platform for personal growth. Raising capital is challenging and brings out your insecurities around money and the ability to grow something successfully.

My business partnership has taught me more than most of my romantic relationships. It requires you to really look at yourself. No one has the right answer. Everyone is doing everything for the first time. Even if two women very similar to Ash and I had the same idea as Quilt, their approach, timing, obstacles, would be very different.

We’d love to hear more about your business.
What Is Quilt?
Quilt is gathering in homes to power the potential in one another. With a vision to restore balance, they’re on a mission to transform homes across the country to spark community.

Their mission is to restore balance by transforming on and offline spaces to spark connections. The Quilt online portal gives members access to thought-provoking conversations and content that inspires them to get offline and gather in homes for purpose-driven discussions, interviews, co-working, and workshops.

Quilt facilitates diverse experiences for all: from a first-time entrepreneur seeking collaborative support, to a parent coming back into the workforce, to an inspiring retiree looking to share her knowledge and embark on something new. At whatever point in one’s life cycle, Quilt is an inclusive environment aspiring those to get to their greatness.

I’m most proud of our integrity. As founders, employers, teammates, community members, we have been very thoughtful at each point. Sometimes too careful, ensuring that our vision and the people within it are honored appropriately.

I personally specialize in ensuring our host community is heard, supported and cared for. I have a gift for simplifying the complex and an unwavering desire to rebuild the feminine connection.

Is our city a good place to do what you do?
Los Angeles is tough. There is a noncommittal mentality, and it’s very spread out. We’ve all overheard traffic talk and engaged in it ourselves far too many times. So when building a business that is centered around women showing up offline to support one another it can be challenging.

That said LA is an incredibly feminine city and women are very welcoming and excited to get involved. My advice is to commit and be consistent.

Pricing:

  • Chats are on average $9
  • LearnShops are between $25-$45
  • Co-Working is $10-$15

Contact Info:

Image Credit:
Hannah Mills

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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