Today we’d like to introduce you to George Rizkallah.
Hi George, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
In the late 90’s and early 2000’s, I was an editor at places like MTV and Mark Burnett Productions. As the technology was changing, it became obvious that the businesses had to find away to adapt. It was time to start something of my own. I started by buying a computer system and building it into a full edit bay in the living room of my condo. After the first time, I had a client come to my home to review my work with me, and I had left some dirty socks on the floor, I realized no one would take me seriously working in my living room. So I found an office space I could sublet and moved my system into an office. The graphic designer I was subletting from gave me a nice office and desk for $350 per month. It was now a moment of pride when a client asked to come by rather than panicked cleaning.
From that first office, we took a second office sublet and added another computer system. That was back in 2003. Now we occupy almost 10,000 square feet across two buildings in Burbank. I have since stopped counting how many computers we own and our server space alone accounts for over 1 petabyte. (One thousand Terrabytes) That first computer had one full gigabyte hard drive and it was considered glorious!
We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t think any business, or life for that matter, is smooth. But it’s those bumps that strengthen us and give us the confidence to proceed. Both personally and professionally, I’ve had some unimaginable issues. I was born with quite a few medical problems which led me to have a kidney transplant when I was only 18. Health issues continue to occasionally haunt me so I have to take precautions however they have also given me the ability to appreciate small and large successes and moments that others might not appreciate as much.
On a professional level, we have had issues with employees, losing clients, bad years and many sleepless nights with equipment breaking down. But I have always endured and come out the other end stronger as a leader, a person and a businessman.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
The Product Factory was started in 2003 as a way to prove to myself that building a post-production facility based on up and coming technology was not just doable, but it was the only way to go. I was able to gain a new client at that time that was starting an animation studio. Had I ever done animation editing or post-production, no but honestly the clients had never used the new technologies so it was time to re-invent the process. Quickly we became the post-production company that specializes in animation from start to finish. We continue to expand into different types of programming and different delivery spaces. Everything from classic networks to streaming partners to feature films, we have done it all. We’re Dolly Vision certified, Netflix approved and have security clearance to work with pretty much every large studio in Hollywood. I take great pride in working with my clients for many years. I often say when you hire the Product Factory, you are getting a partner in Post Production for all your projects.
Any big plans?
I’d like to continue to grow the company into new spaces. We’re currently offering private clouds for productions, secured editing systems that allow your team to work remotely but sill on a dedicated, shared server space and we even merged with another company that specializes in reality TV. It’s a fun and exciting new direction that we’d love to continue to explore. I’m also personally looking into new ventures that are outside the entertainment industry. In my almost 20 years in business, I find that the industry matters less that the people you’re working with. And finding opportunities should not be limited by what you already know but what you want to learn.
- Email: George@productfactory.tv
- Website: Productfactory.tv
- Instagram: Theproductfactoryllc
- Twitter: @rizkallah
All Photos Property of The Product Factory, LLC