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Meet George Mikhail of Mikhail Agency in Culver City

Today we’d like to introduce you to George Mikhail.

George, please share your story with us. How did you get to where you are today?
1990-1998, Inglewood was my first home. Until I was eight, I lived in (what I later found out to be) a shotty neighborhood. At the time, I didn’t think about it, I was most concerned with the least path of resistance from school to skating. My Mom later moved us into Culver City, a much safer place.

At 16, my career took shape. I immersed myself in filmmaking and the industry helped me grow up rather quickly. I was essentially creating films as often as possible and working on as many projects as I could. People in the industry started to know me. I was able to meet with Steve Golin from anonymous content before he donated a sizable amount to my school, in part to fund a short film I had the pleasure of directing.

Soon after high school, I met and worked with A-list crews and talent. I may have been the youngest camera PA on the network TV show, ‘The Office (US)’.

I was then hired to create an ad for a startup called ‘Tile’ (thetileapp.com). This video took the internet by storm and so I put a pause on college and dove deep into directing and producing content.

A number of years later with many more success stories my company MikhailAgency.com (formerly Mikhail Productions) now represents many talented directors including myself. All of us work in many sectors including tech, automotive, fashion, and more.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Is it ever a smooth ride? As a person and as a company I’ve/we’ve been taken advantage of, clients have skipped out on bills then gone under, landlords have abused their power, and so much more.

However, though all of these things seem like negatives, there is a lot of positives that have come from them. I learned who to trust, how to better look out for my employee’s best interests, how important contracts are, and how to read the people I choose to do business with.

Please tell us about Mikhail Productions.
The Mikhail Agency (Mikhail Productions) is a video agency that specializes in producing high-performance digital video ads.

We are known for the work that we’ve done in tech. About 80% of the work we’ve done in tech has outperformed some multimillion dollar campaigns.

I think our success is due to holding on to our original spirit of being agile filmmakers who can adapt to left field situations. At every stage of the filmmaking process, through testing and iteration, we work to identify problems and rectify them. In the long run, our investment in our clients will impact their bottom line and in turn, build lasting trust.

If you had to go back in time and start over, would you have done anything differently?
This is easy, I had to start over… I probably would have worked for another company, before venturing on my own. The idea of scalability and productizing didn’t really hit me until the end of last year.

Contact Info:

  • Website: www.MikhailAgency.com
  • Phone: 1.323.989.1141
  • Email: george@mikhailproductions.com
  • Instagram: @mikhailproductions

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