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Meet George Cummings of WOW Factor Photography in Santa Clarita

Today we’d like to introduce you to George Cummings.

Thanks for sharing your story with us George. So, let’s start at the beginning, and we can move on from there.
My story is that of what one might describe as a “midlife fluke.” Having no experience or desire in my younger years regarding the camera as I studied communication and sound production way back when, and had evolved in later years to developing websites and providing consultation on social media marketing. I was eventually driven partly out of a nagging desire to capture images as an artistic endeavor, and partly out of necessity to help a few marketing clients “ply their wares” (In this case, real estate listings for sale).

I obtained what I thought was a decent starting camera (After I was shocked, SHOCKED I tell you at spending a whopping $800… a sum of which I’d never laid out for any similar technology in the past) and, through the magnificence of modern Internet education including an online course on how to operate a digital camera in manual mode, and the varying facets of what I call “YouTube University,” I began imploring a few of my real estate agent clients to allow me to shoot their homes for sale.

Long story short, word spread, I got even better at what I did, and the rest, as they say, is history. Since then, my equipment value has gone up drastically with the need to improve the quality of my imagery, and to find cameras that can hold up to the amount of images I shoot (Which can reach numbers somewhere in the high hundreds to low thousands per week). I’m now on my 5th camera, shooting regularly with a professional quality full frame Canon.

Over the course of the past nearly five years my market expanded to scenic art and the human form, the latter of which has become a very enriching and empowering experience. The human form in any shape and age is truly a magnificent work of art, and I strive to bring out the inner beauty of all my subjects through my work.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Honestly, this endeavor seems to be playing itself out like a well-paved road. I’d struggled greatly in the past with other ventures that resulted in some pretty decent financial devastation as a result of the last economic crash.

Having rebuilt in the past decade with some nominal successes, making the switch to photography has provided me with a virtual breakthrough personally and professionally.

This course seems to be laying out in front of my eyes with relative ease. Not to say it doesn’t have its ups and downs, but they are invariably more predictable to the point that I can maintain stability and forward motion. Again, I can only chalk this up to a midlife fluke!

Please tell us about WOW Factor Photography.
My “bread and butter” day to day existence revolves around real estate photography. I don’t spend any advertising dollars to keep busy as social media, and the fact that my work is constantly being displayed in property searches seems to get me noticed, and business referred regularly. This work “keeps the lights on,” so to speak.

However, my passion is for people and imagery. Being able to capture a serene moment, or having the ability to capture the emotion of someone’s soul, is what drives my artistic motivations.

Being “of a certain age,” we tend to feel overlooked as the material perception of “beauty and good looks” tends to lean toward the younger, so I absolutely enjoy shooting contemporaries in a way that empowers photographer and subject alike.

If you had to go back in time and start over, would you have done anything differently?
I would have “shot the wad” and started off with a better camera! Then again, I had no way of knowing things would turn out the way they did, so without a crystal ball, I took the path that, at the time, was laid out before me.

Otherwise, I’m not sure what I would have done differently. As I stated earlier, this all seems to spread out very naturally and casually as things went along, and I’m pretty happy with how it turned out.

Then again, I can’t advise everyone to go my way. I was quite along in life and finally learned how to trust my instincts and that “inner voice” I’ve ignored for so many years.

Even still, I might have considered a more solid business plan, but somehow I managed!

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