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Meet Genevieve Trousdale of Circa Genevieve in West Hollywood

Today we’d like to introduce you to Genevieve Trousdale.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I knew I wanted to be “a creative” when I was born. Interior design as a career path became clear early on, at about age 10, and I started carefully planning out the steps that would lead me to have my own firm. Peppered with a series of valuable internships (most notably, with Gerrie Bremmermann Designs in New Orleans and Suzanne Rheinstein in Los Angeles), I attended the University of Georgia and earned my Bachelor’s in Interior Design. I wasted no time in moving to LA and finding my first major mentor, Michael Berman, who taught me refinement and design vernaculars which would allow me to collaborate on many impressive residential projects over the course of the next five years.

To satisfy my desire for international design and travel, I went on to lead a design team under Timothy Corrigan for the next four years. I maximized every second of my time learning about how different cultures influence design as well as creating a system of procedures of how to run projects as efficiently as possible. Four years felt like 40 years of work and I wouldn’t change that for the world as it ultimately led me to open my own firm with the full support of my mentors.

Has it been a smooth road?
The road has been strangely smooth. I hope I don’t jinx my good luck (and there has definitely hard work) by saying that. I am so grateful to all of my mentors and connections that have opened doors for me. One of my weaknesses is asking for favors, so that would have to be my biggest struggle along the way. I am finally learning to realize that humanity is wired to help each other and it’s ok to ask for support (in the most polite, reciprocal way possible).

We’d love to hear more about your business.
Since I have been classically-trained as an interior design in residential projects, I have continued the march in this sector of the field. With all of my clients from the very beginning of the design process, I like to discover their heritage and backgrounds to really understand what makes them feel at home. I combine that vital ingredient with their modern-day functional needs to create a truly enriched, highly customized design with longevity. I start the initial call or meeting with “where are you from?” if I can’t already hear it in their accent, rather than “what’s your vision?” because that is often hard to articulate for people that don’t live and breathe design.

I take great pride in my honest work ethic. If I give someone my word, then I am going to follow through. Transparency is also a major benefit I convey from the beginning of the design process, which is a continuing theme throughout the relationship. I comb through past project costs and tap my vast network of resources to arrive at realistic costs for the desired project quality level. All aspects of the job costs are accounted for the foreseeable future/house conditions so that we can agree on those sometimes uncomfortable and move on to the fun part – design!

Contact Info:

Image Credit:
Amy Barnard

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