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Meet Fritzwa

Today we’d like to introduce you to Fritzwa.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I was born and raised on the Lower East Side of NYC and am the child of a Ghanaian father and Sierra Leonean mother. I eventually moved to the West Coast for a job with Nike. I’ve been into music since I was a child. I took classical and jazz piano growing up and was always listening to things that weren’t on the radio. I’d listen to Jazz old soul, African Highlife and big band as a kid. My father definitely has the most influence on my musical taste. I listened to his CDs and the radio stations he listened to as well as hot 97, being from NYC there’s a heavy hip hop influence as well.

I quit my job at Nike to focus on music a few years ago, releasing my first album Avenue |A|. I’ve also been a DJ for eight years. I stayed in Portland and spent a year performing live with my band as well as DJing many major brands events (Redbull Sound, Nike and many more). I decided to move to Los Angeles to see what it had to offer. Since then, I’ve written, sung and arranged songs featured in 2 Superbowl commercials, penned the soundtrack for the new Fifa 2020 game and worked with some of Los Angeles’ most talented songwriters and producers.

I’m currently working on a new EP that is inspired heavily by my African heritage and my unique coming of age in New York City.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s definitely been full of obstacles. The music industry can be unforgiving place, sprinkled with people who are looking to monetize your talents as opposed to nurturing your potential and protecting your gift. I’ve had to learn that everything is not as it seems when it comes to how certain players in this industry present themselves and have navigate who I take this journey with carefully.

Having to be creative about finding ways to actualize a vision that takes a considerable amount of funding (crowdfunding, learning how to produce and mix) and trying to stay positive while chasing a dream that often seems highly unlikely. You know, the regular trials and tribulations of an aspiring artist. Though thats all part of the picture. Many of the lessons we learn transform into the blessings we earn so I try to take everything in stride.

We’d love to hear more about your work and what you are currently focused on. What else should we know?
I’m a Singer/Songwriter, Producer and DJ. I am proud that my business is showcasing an authentic depiction of who I am through art and also lending my talents to other artists and companies that find value in my work. I think what sets me apart is the breadth of experiences I have had. I went to business school and received an MBA, worked for large companies, left it all to dive into music, DJ’ed for large crowds, written for big names & companies and have learned that really, the stuff… the power is in truth telling and authenticity. Once I became clear that my competitive advantage was just being myself, things started to fall into place.

I’m also a child of 2 very special people who made sure that I saw the world growing up and provided me with the opportunities that led to the skills I have today. I’ve visited so many countries, lived in Paris and go home to West Africa often. Seeing the full spectrum of humanity gives me a lot of inspiration and allows me to keep creating from a place that always feels different and brand new.

Do you look back particularly fondly on any memories from childhood?
Riding the M8 / M14 bus in the east village to school everyday, watching all those different people live their lives. Growing up in such a diverse and bustling city really sparked my creativity and appreciation for people and their stories.

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Image Credit:
Dan Ostegren, Ryan Bubnis

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