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Meet Friday Sydell

Today we’d like to introduce you to Friday Sydell.

Friday, before we jump into specific questions about your work, why don’t you give us some details about you and your story.
My story starts in Delaware, where I formed an urban pop group called Typical Friday Night. We released a record in Best Buy and sold out regionally on the east coast, going on to develop a fan base and later touring in Toronto at fashion-based festivals.

In the beginning, we didn’t have a huge budget so I was making all of our stage wear and building the sets which ended up being a blessing in disguise for me. Having to become resourceful and make something epic out of close to nothing revealed a talent I had been sleeping on, the ability to create wearable art that people actually wanted to buy. You can see some of my creations on my Instagram highlight “DIY”

The group was together for five years but eventually parted ways, that is when I changed my name to Friday and moved to Los Angeles to pursue my brand.

A few years later I started selling my wearable art pieces in small boutiques, later going on to launch capsule collections that were more geared to the mass market on social media.

Currently, I am splitting my time between NY where I am in the studio working on my new music and LA where I live, create my visuals and fashion.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Getting to the place I am now has felt like the world’s most intricate obstacle course. While the details of my struggles have given me interesting stories, the struggle itself is not unique to what anyone striving for something big goes through. We have all had our dreams shattered in one way or another. It is up to us to pick up the pieces and create a new masterpiece out of these experiences. Artists should be flexible with their “big picture”

It’s almost better to have a pixelated version of your big picture. Of course, you should know your “why” and have goals but don’t get hung up on the details of how the big picture will all come together. The fastest I have ever progressed in my career is when I didn’t exactly know what was next for me but I trained and prepared physically and mentally for what I was asking the universe for then out of nowhere opportunities started to unfold, bigger than the picture I initially saw in my head.

We’d love to hear more about your work.
I am a singer & fashion designer, that is very hands-on with my audience. The real win for me as a brand comes when I motivate people to explore the unknown, step outside of their comfort and channel their inner rockstar into whatever they are striving for.

So, what’s next? Any big plans?
I plan to combine my love of music & fashion in a way that excites me and keeps the community on their toes. My upcoming music releases will be accompanied by a limited run capsule collection. The products in each capsule collection will only be available for purchase from the premiere date of the song up until a new song releases. Fashion plays such a key role in how I communicate artistically so I had to find a way to challenge the idea that music & fashion have to be separate entities. I’ve done music and capsule collections but never thought to merge the two until recently.

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