Today we’d like to introduce you to Francesca Hogi.
Thanks for sharing your story with us Francesca. So, let’s start at the beginning and we can move on from there.
I’m a NYC native who grew up wanting an unconventional life but not having any idea how to make that happen. I studied television and film production at Syracuse University and dreamed of pursuing a career in Hollywood. But instead of following my heart, I did the opposite by going to law school. I graduated from the University of Michigan Law School with a ton of debt and no idea how to both follow my heart and repay my loans. That’s how I ended up as a corporate lawyer of all things – so far from everything I was interested in and passionate about.
There were a bunch of twists and turns, and ultimately, a few things happened that really gave me the kick in the butt to make the huge life change that led me to my current. First, I got recruited to be a contestant on the reality TV show Survivor, which was a complete disaster, but it also gave me some degree of confidence to have “survived” it with my dignity mostly intact! Then I was asked back to for a second season, which was equally disastrous.
So I had these disastrous Survivor seasons, and both times I came back home to NY and the same law job. And then the final straw was my older brother dying suddenly of a heart attack weeks before his 40th birthday, only a couple of months after I returned from shooting my second season. Losing my brother so young was both devastating and motivating. Life truly is too short to spend it doing anything less than the most you can to find joy and purpose.
Love was something I was always exceptionally interested in – not just my own love life, but other people’s too! I was the person who enjoyed setting up my friends and I was the person who my friends came to for guidance and advice. I even started a dating advice blog back when I was a lawyer because I loved talking about dating!
As life happens, my new resolve to create a career coincided with serendipitously discovering that there was a Matchmaking Institute in New York. I went to their annual conference and I sat there in happy disbelief that there were serious, professional people who were love coaches and matchmakers. I was especially inspired my Paul C. Brunson – a black male matchmaker with an MBA who followed his heart and left finance for matchmaking.
I completed a matchmaking certification and started my own matchmaking business shortly thereafter, and I started working for Paul. Everyone thought I was crazy! But I knew I was on to something. After a couple of years of matchmaking, it became clear that coaching was the work that made the biggest difference in our clients’ lives. And so I stopped matchmaking and started coaching exclusively.
I was extremely lucky to get a segment on The Today Show with Kathie Lee and Hoda and appeared on that show over a dozen times between 2014-2016. That was a gamechanger in terms of credibility for me as a coach and visibility. Finally, when you googled me, it wasn’t all “Survivor loser!” I was able to change the narrative and tell my own story through my business.
One of the benefits of my business is working with clients all over the country, and even overseas. I can coach from anywhere I have a phone and an internet connection. After going back and forth for a few years between NY and CA, I relocated from Brooklyn to LA and I couldn’t be happier!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
On the one hand, I have gotten some lucky breaks – The Today Show segment, for instance, which is something that truly fell into my lap. But on the other hand, it is a challenge every single day to be an entrepreneur, especially a solo one. I’ve only recently started building a team. For years it’s been me doing every single thing in my business on my own – not only working with my clients but everything else – writing every word in every newsletter, blog post, and social media post. Making my own graphics. Doing my own bookkeeping, scheduling, everything! It’s mentally and emotionally draining to build a business from scratch. Believing in myself enough to keep building, and reaching for more has been a huge and often difficult journey of personal growth and discovery.
Please tell us about Francesca Hogi Coaching.
I am a love and life coach who works with extraordinary people. Single Gen X women are my sweet spot. I also work with clients who are looking to find more purpose and satisfaction in their careers and lives overall.
I’m known for helping my clients reach their goals faster than they thought possible. My approach is super practical, but also deep. I’m not a “send this text message to get him to love you” kind of coach. I’m a “let’s shine a light on your negative beliefs in this area, change that belief so that it will actually serve you and then we’ll make it happen” kind of coach!
When I work with a client who feels completely stuck – in a bad dating pattern or in their career – and in one session, they have a breakthrough – those are my proudest moments in my business. And nothing beats watching a client fall in love after being single for a long time, sometimes for the first time.
I’m also a podcast host. I had a previous podcast called Romantical, and my new podcast, Dear Franny, is launching in June. I’ve also recently begun incorporating sound healing into my coaching toolbox and am in the process of completing my sound healing certification.
Do you look back particularly fondly on any memories from childhood?
My favorite childhood memories are growing up in New York City and picnicking with my family. We were big picnickers! In Central Park, at the beach. I was a city kid who loved a picnic! And I still am.
- My coaching offerings start at $500
- Website: www.francescahogi.com
- Email: firstname.lastname@example.org
- Instagram: @dearfranny
- Facebook: @dearfranny
- Twitter: @dearfranny
Nadia Tyson Photography, Kailani Bayot