Today we’d like to introduce you to Foxx.
Thanks for sharing your story with us Foxx. So, let’s start at the beginning and we can move on from there.
So I moved to LA in 2016 and the first week I was here, I went to a jam session. During the session, I started freestyling to the beat that was playing and I must’ve killed it because a producer who was there really liked it and ended up booking me a session the following night. That’s where I recorded my first song ever! After that session, I kept going to the studio and working on my music. A year later, I started getting recognized and other artists asked me to write their music too. A few years later, I met some label executives and they loved my music, etc. but they also saw potential in me as an A&R. I had no idea what that meant but I went with it and started putting together artist’s projects and choosing songs and production for major artists as well as an upcoming artist in LA. That’s when I decided to help underground artist and so I started my company Food For Foxx which is a website blog where I share my opinion on new artist music. What I like about it and what I think could be improved. I got so many submissions within the first month and amazing feedback on the articles that I didn’t expect.
Along with the reviews, I also sell merch on my website. One day my friend told me “you should start a clothing brand sis.” And I replied “girl, if I ever started a clothing line it would be called Broke because I’m broke af” next thing you know I launch Brok Foxx (I just dropped the E to make it pop ya know). With my merch line, I do it a little differently. So I take old donated clothes from random people who are willing to donate, then I redesign each item. After that, I sell the items on my website and the donor receives 20% of the sales. I use to redesign my hand-me-downs as a kid and I would get compliments so I figured why not do it for my community now! Each person who donates gets their own collection. Our last collection was the ‘Nathi Collection’ (a Brazilian artist) and we made it styled to her vibe. Our company is pretty much based on music and DIY fashion!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been pretty smooth with challenges like figuring out the analytics of the business and clients that we have to make it better. And also promoting what we do to more people.
Food For Foxx – what should we know? What do you do best? What sets you apart from the competition?
Food For Foxx is known for having a great ear in music and a keen eye for clothing. Taking old clothes and giving them new meaning. Developing new musicians into dope artists.
What moment in your career do you look back most fondly on?
So far, the proudest moment in my business has been the feedback I’ve gotten from my clients or friends. They really trust me and appreciate what I have to say about their music which can get really sensitive.
- Written reviews are $15
- Video reviews are $10
- Merch ranges from $29-$100
- Website: Foodforfoxx.com
- Email: email@example.com
- Instagram: @foodforfoxx
- Twitter: @brokfoxx