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Meet Amber Krzys of Fierce Loving in Encino

Today we’d like to introduce you to Amber Krzys.

Thanks for sharing your story with us Amber. So, let’s start at the beginning, and we can move on from there.
Growing up in a single-parent home in Charleston, WV, my mom enrolled me in dance class—and I fell in love. Dance was my escape. It was the place I felt the most whole, free and alive. If a classmate picked on me, or a guy dumped me, or the cool kids shut me out, I could find refuge in movement. This ignited my passion, and I was clear I was destined for Broadway!

Little did I know the pain that would accompany this choice. The pursuit of my dream brought with it an obsessive desire to be perfect—to look perfect (hello eating disorder), say the right things (don’t speak your voice, people won’t like you)—to compete, compare and live each day as if it was a battle I had to win.

In 2005, I stepped foot on my first Broadway stage to perform in the musical Mamma Mia. I thought this would fix me and make me happy. I was wrong. To the outside eye, my life seemed ideal, but on the inside I was miserable. I was in an abusive relationship with myself but didn’t know it.

A few years later, I enrolled in a master’s program in Spiritual Psychology at the University of Santa Monica, and it was here my relationship with myself began to change. I overcame a cycle of body-punishment, negative self-talk, and victim mentality, and ultimately took ownership of my life.

After I graduated all I wanted to do was share my learnings with others and help free them from their suffering. That’s when Fierce Loving was born.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Absolutely not. Being an entrepreneur is the biggest course in personal development there is. It forces you to face all your limiting beliefs about what you’re capable of, what you deserve, what you’re worth—even who you are. It means fearing looking like a fool, facing rejection and being judged by others—all while getting back up and moving forward no matter what.

I wanted to be the perfect businesswoman. I wanted to do everything “right” from the start. Which is funny considering I’d never taken a business class. I had no idea how to get clients, fill workshops, make and manage money. I thought “if you build it, they will come”—and I quickly discovered they didn’t come!

I thought I should be able to figure everything out on my own. It wasn’t until I found myself in $44,000 in credit card debt that I realized I was sinking fast. It was time to either give up or get help. I chose the latter. I took a risk and hired a coach I met with in the past that I trusted and admired. She supported me in creating a different relationship with money.

Inwardly, I worked with the shame and limiting beliefs I carried about money, my debt and feeling like a failure. Externally, I cut back on expenses and implemented new skills designed to increase my income. Within a year and a half my financial life—really my whole life—transformed.

My confidence in myself and my abilities grew. I went from not knowing how to generate income to earning multiple six-figures through a business built on serving. My then boyfriend (now husband) and I moved in together. I traveled to Paris for the first time ever. And, I stopped trying to do everything on my own.

To me, struggles and obstacles are a part of the process. When we use them as stepping stones for our success, that’s when we have an opportunity for an exponential leap.

So let’s switch gears a bit and go into the Fierce Loving story. Tell us more about the business.
I’m a professional life and business coach and speaker who is best known for helping people have more of what they truly want—and live more of who they really are. Our world likes to dictate the standards of beauty, success, and power, so supporting people in slowing down to discover what’s most meaningful to them and why, and then live it, is a privilege. It’s game-changing work.

Watching my clients go from living their limiting stories (‘I’m not good enough’, ‘People will judge me’, ‘My family will think I’m crazy’, ‘Who am I to do this?’), to living how powerful, capable and good enough they are… that is what I’m most proud of. There is nothing better than seeing someone wake up to the truth of who they are.

Choosing to turn towards our fears and perceived failures takes courage—and is at the heart of Fierce Loving. Loving is the change agent… and, Fierceness is required to stand forward and use everything for our growth, learning, and success.

I work with clients individually and in groups. I also travel globally leading talks on body image, leadership, serving, relationships and life.

Has luck played a meaningful role in your life and business?
I don’t know about luck; however, I do believe there’s magic in life—a Divine Intelligence that I (or anyone) can align and flow with. It took me a long time to experience what I’m sharing now. Prior to, I was attached to having life on my terms. I wanted to be a series regular on a tv show, earning lots of money, married by 28 and having children by 30.

When I turned 35 and had none of this, I was devastated. I believed there was something wrong with me—that life was against me. As I’ve grown in my personal and spiritual development, I’ve discovered a different way of relating to myself and the world. One where I take responsibility for my thoughts, emotions, and responses—so that I can more easily allow Life to lead me.

For example, in 2017 my boyfriend had complications from a surgery gone awry and almost died. For about a week, we weren’t sure if he would make it. It was quite a roller coaster, and it would’ve been easy for me to collapse into panic and fear—which I’m sure I did from time to time. But, for the most part, I accepted that what was occurring must be for the highest good for me and him, or it wouldn’t be happening.

I trusted something bigger than me and knew that I would be ok no matter what. Turns out he did recover over a six-month period, and our relationship got stronger because of this experience. Which led to a proposal and a wedding the following year. Had we not gone through what we did, I don’t know that we would be married now.

This, to me, represents the magic of Life. It has more information than what I can see at any given moment. Having walked through these experiences helps me to surrender to what is. The more I do this—the more I stop resisting what’s happening in my life now—the better my life is.

(By the way, this is still a living process for me. I’m learning how to do this more and more every day.)

Contact Info:

Image Credit:
Courtney Lindberg Photography

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