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Meet Fernanda Rivera

Today we’d like to introduce you to Fernanda Rivera.

Fernanda, can you briefly walk us through your story – how you started and how you got to where you are today.
Hi! I am a photographer, originally from Mexico. I mostly shoot portraits, editorial, and fashion; but I will photograph engagements from time to time. I moved to Ojai, California, in 2010, when I was 16, attended the Weil Tennis Academy, then moved to Santa Barbara for College. I attended and graduated from Westmont College in 2016, with a degree in Fine Arts. I had always loved photography, but it was not until taking my first photography class in college, where I decided I wanted to do it for a living.

In 2016, I moved to West Hollywood and got into Santa Monica College Photography Department. I graduated in 2018 and got my Photography degree.

During those years in LA, I interned for Fashion Photographer Alix Malka, for 7Hollywood Magazine, and for Femme Cre8tive, a production agency.

I interned as a photography assistant, social media coordinator, production coordinator, and I even wrote a few articles for 7Hollywood.

I am currently based in Mexico City, I relocated this past Spring, but I come and go every other month. Recently, I have been working with a lot of bloggers and artists, and my goal is to have my work published in some magazines soon.

LA is probably my favorite city in the world, I feel like I left a piece of me over there and I will go back soon for it.
I am going for a few weeks in January 2020; I will be visiting some friends, my favorite LA spots, and creating some new content.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being a photographer is not as easy as everyone thinks it is. When you are starting, you are your own producer, director, business person, coordinator, and many more things. You basically do five jobs at once. But I honestly cannot complain, I have loved every minute of my journey, and where I am today.

Having to leave LA after I finished my studies was hard, especially after living in SoCal for almost 10 years.
Having to relocate and move was not part of my plans, but I believe everything is already part of a bigger plan the universe has for us.

What do you do, what do you specialize in, what are you known for, etc. What are you most proud of? What sets you apart from others?
So, I am a Freelance photographer, my business is called Fernanda Rivera Photo.
In LA, I worked mostly in fashion, as a production assistant and photo assistant. And in my free time, I would create the content of my own.
I shoot all kinds of things, from product to food, to swimwear, to portraits.
I would say I am known for my portraits, and for my swimwear photos as well.

I recently starting working part-time as a producer for a big Food and Travel photographer in Mexico City, so I would say I am really proud of myself for being able to adapt so easily to a different branch of the industry.

I am still shooting my own work, I am currently working for a Music Agency, I have been shooting their artists and singers for cover photos and other content.

What sets me apart from others?
Well, I would say the fact that I am Mexican, lived for 10 years in Southern California, studied for a while in Italy, so I have a different vision that consists of a mix of all of the previous factors.
I can shoot a very “Mexican” project, but I can also create something very high fashion or editorial.
I also do travel and documentary photography, and since I studied Fine Arts, I have that “Art” side of me too.

What moment in your career do you look back most fondly on?
Being able to work with Alix Malka as his assistant and production coordinator. He has photographed covers for Vogue, Vanity Fair, GQ, Harper’s Bazaar, Elle, and so many more magazines; so just being able to learn and work with him was an amazing experience.

I recently produced a few shoots for McCormick, so also just knowing that I am able to produce and work with such a big, important company, has been a great accomplishment.

And I would also say this! This is probably the first article (besides my college newspaper) someone writes about me and my work. It is so exciting and I am so thankful for the opportunity.

Contact Info:

Image Credit:
Photo by Kelly Smith (beach photo).
Photo by Brad Eliott (gallery photo).
Photo by Gerardo Rivera (night time with camera).
Photo by Fernanda Rivera (brunette girl with flowers) Model: Ana Sofia Gomez.

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