To Top

Meet Felicia Forbes of Freckle’s Juice

Today we’d like to introduce you to Felicia Forbes.

Felicia, please share your story with us. How did you get to where you are today?
In 2014 I felt a strong push to change career paths, I didn’t know exactly what or where. I thought about moving out of state but nothing worked out. One day, as I was driving by, I noticed a vacant location in my community, And the thought dawned on me wow that would be so cool for us to have a Juice bar in the community, there is literally no healthy options or a safe place for people to express themselves through art. That’s when the idea hit me that I should open a juice bar, I then started making smoothies at home to bring to work because I noticed I was eating too much unhealthy food on my lunch break at work and I gained some weight.

When my co-workers noticed my changes they asked me to make them smoothies. I started then making smoothies at home. When a friend of mine put on social media that I made him natural juices, I literally became a household name, that’s when I knew it was time to open an actual location. In October 2015 I opened the first location, On dyre ave in the Bronx! we also have an online community and we are expanding we have two locations and a skincare line ! This month makes four years!!!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
It has not been a smooth road, every year I feel like it gets harder, always trying to keep up with the times. Making sure we have the right team and keeping our community happy. It can be tough keeping our costs down so we can serve the community natural products at a reasonable price. I Struggle trying to keep customers happy and staff ….

Please tell us about Freckle’s Juice.
Freckle’s Juice, is a Wellness brand. We specialize in natural drinks, tonics and food. What I am most proud of is being a Black Young woman who carried out a vision that can help others in many ways. Freckle’s Juice is a staple in the community. What sets us apart is the culture of the brand, The vibe of the store is poured out into our community and even online. We all have so many different passions from music to art and all of that is bottled up into our brand! Freckle’s Juice – “Where Juice Meets Culture ” it’s true.

If you had to go back in time and start over, would you have done anything differently?
If I could start over, I would do everything the same, just with more confidence, because I actually ” got the juice”lol

Contact Info:

  • Address: 3828 Dyre Ave Bronx, NY, 10466
  • Website:
  • Phone: 718994-2999
  • Email:
  • Instagram: frecklesjuicee
  • Facebook: frecklesjuicefamily
  • Twitter: frecklesjuice
  • Yelp: frecklesjuice
  • Other:

Suggest a story: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.

Leave a Reply

Your email address will not be published.

More in