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Meet Favorit

Today we’d like to introduce you to Favorit. Them and their team share their story with us below:

Favorit was formed in 2018 when we came together over our love for music. We would spend hours in the alleyway behind ZED’s apartment in the valley writing songs with an acoustic guitar ZED had. Or at guitar center dreaming over all the instruments that we later invested in. It took Ace 1 Guitar and two different basses to find his way back to drumming something he had since he was a child. Later that same year Zed and Ace met Una Jensen at Westlake studios where she worked alongside us in creating our first 1st single Ringtone. Through that process, the two of us used our film and photography background in creating visuals and promoting our band ourselves. After that release of Ringtone, we fell in love with the process. We continued working with Una in releasing “Real Kind Of Love” and “TRUTH COMES OUT” and later through COVID, we reached out to Novoa and collaborated in creating our latest release “Do that”. In 2020 we started collaborating with Kalum Casson, a new Producer, where we have be spending most of 2021 creating our New ep that will be released later this year! Followed by playing live shows!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Although we are very grateful to have the opportunity to make music and pursue our dreams. We can both agree that managing being a multi-creative can be a bit challenging. A lot of people don’t realize that when you decide to pursue being an artist, you are also signing up to be your own manager, your own marketing team, your own content creator, and all while still being the actual musician mastering our craft. Meanwhile balancing a side-hustle because you are 100% self-funded. As you can imagine having your hand in every pot can be a bit overwhelming but we have definitely learned to prioritize our mental health and our relationships. Luckily we have found a few close friends that believe in us and we have each other. We can’t thank everyone enough that has stuck with us and are extremely grateful to keep pursuing our dreams.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Zed is lead singer and Ace is Drummer of our band Favorit. Recently our everyday life really consists of planning for our next release. But most days are filled with rehearsals, staying inspired with new demos, and creating content-photoshoots, music videos, or even just social media posts. As well as Networking with other musicians, producers, or writers. We try to hold a high standard for the stories we create and really try to make it a whole experience. That is something we really take pride in and sets us apart. We are always thinking about the small details tying in with the big picture story to better create this world we are imagining with our art.

After working for the past year with a new producer, Kalum Casson, we can both agree that our upcoming EP is some of our favorite and most rewarding work so far. We have spent many nights developing the storyline of this project and became very vulnerable in sharing our art and finding our sound. We can’t wait for everyone to hear it.

Is there anyone you’d like to thank or give credit to?
We have had countless people help us in many aspects of our lives that have led us to this moment. But, to say that we could do it with out these people would be a mistake. We would love to thank our families for the endless support. Una Jensen and Enoch Jensen for starting our music journey. A huge thank you to Kalum for creating music with us and helping us shape our sound. We are also extremely grateful to our listeners as without them, we would not have people to join us in this journey of music.

Contact Info:

Image Credits:

Sierra Ehlert, Michel Alanis, Favorit

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