Today we’d like to introduce you to Eyeris Balam.
Thanks for sharing your story with us Eyeris. So, let’s start at the beginning and we can move on from there.
Mayan descent, born and raised in my native land of El Salvador and migrated to USA in 1987. I attended F.I.D.M. soon after I graduated from H.S. in 1996. I started my business in 2005, motivated by wanting to aid my husband with rent and bills since we both decided I would be a stay home mom and care for both of our kids. I started making bibs and as people began giving me positive feedback, I made more and soon after, I found myself being invited by many local community events. In 2013, I was invited by Knott’s Berry Farm to participate in their Xmas Craft Fair. The following year I was invited to their Boysenberry Festival and Knott’s Scary Farm. I committed to Knott’s for five years. In 2107, I returned back to the Pop-Up Shop community events to continue to promote my business, my website and to have people touch and feel the quality of my work.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Being a small business owner has been pretty easy because I have the support of my husband. Supporting on booth entry fees, loading and unloading. And now that my daughters are older, they contribute to the business by assisting with setting up the booth. Currently, working and selling from my home due to Covid-19, the four of us have new responsibilities. Citlalin, my 19 years old, cuts and assembles. Ketzalli, my 14 years old, turns all items inside out and prepares them for topstitching. My husband has the task of attending to all email inquiries and manages the online store and shipping. I do all the sewing and finalize each product. When you make a good product, people stay happy and come back.
Balam Creations – what should we know? What do you do best? What sets you apart from the competition?
My business is a home-based. Myself, alongside my husband and two daughters, makeup B.C. I design all my products and do all the sewing. The items that I specialized in, pre-COVID-19, was Bibs, Aprons, and Sweet Dreams (Sleeping Eye Mask). But since March of this year 2020, the hot item obviously are my BC Face Masks. I am particularly known for making everything hand-made from beginning to end and adding that personal hand-made feel. What separates me from others is my addiction to fabric.
B.C. was founded by Eyeris Balam in 2005. B.C. is a two-person project, Eyeris Balam (Owner/Founder) & Pipil Kuskatekatl (Co-Founder/Web Maintenance), both of Mayan descent. Balam translates Jaguar in the native language Nahuatl. Jaguars are very captivating and each and every spot is unique to each and every jaguar. That is why we decided to use our motto “Not one is exactly the same”.
I enjoy participating in “Pop-Up” shops. It gives me the opportunity to continue meeting new people, vendors and customers. My goal is have my customers feel the quality of my creations in person at my pop-up shops, so they may shop online without having to doubt the quality of the item.
Our creations are designed, sewn and hand made out of our home located in Los Angeles, CA (Rampart District). We are huge supporters of our community and local independent companies. B.C. implements the meaning of quality over quantity to each item created. In 2014, Balam Creations became a “.com” and made our creations available to everyone around the world.
What moment in your career do you look back most fondly on?
The proudest moment of my career was during the peak of the Covid-19 pandemic. I was able to showcase and sell my 2019 Face Mask collection. This enabled me to donate over 100 face masks to the local community and first responders, with the support and help of Vanessa of The Business Coach, a local small-business brand. I also had an overwhelming demand in Face Masks soon after Spectrum TV aired an interview during the pandemic, I thank Pues Vamos whom spoke to Spectrum about my business and my face masks. I feel blessed and still continue to donate face masks routinely and sponsor community events.
- BC Face Mask – $15.00
- Bibs – $10.00
- Aprons – $18.00 to $48.00
- Website: www.balamcreations.com
- Phone: 2134791719
- Email: firstname.lastname@example.org
- Instagram: @balamcreations
- Facebook: /balamcreations