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Meet Evanka Williamson of LOVEvanka in Leimert Park

Today we’d like to introduce you to Evanka Williamson.

Evanka, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
You could say I began my start when I was about 18 years old. I started interning for an indie label named Duck Down Records and in that position the worlds of music and digital overlapped. From working within online editorial to social media and artist management, my career has always encompassed both since then.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I would say some struggles along the way were suffering from “imposter syndrome” and having self-doubt in taken on certain positions and responsibilities. I think with time and experience that has mostly faded away and I became more comfortable in my roles and developed more trust in my self and my skills as I actually was able to accomplish certain duties.

Please tell us about LOVEvanka.
I specialized in social media management and digital marketing and began working as a freelancer about three years ago. I’m most proud of how long I have been able to sustain myself as a freelancer without the stability and benefits a full-time job may offer like consistent pay, health insurance, etc.

And I think what sets me apart from others and makes me valuable is how passionate and dedicated I can be to helping the vision of a client or company come to life. I’m very good at executing a mission.

If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I think I would have went to a different college that was more focused on the arts and creative work. I went to Baruch College which was a business-focused school and did not keep much of my interest.

I think it could’ve been beneficial to me especially in the fields that I work within if I was able to exercise and nurture my creative side more and I think I would be stronger or faster with innovative strategy.

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