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Meet Esther Kang of Avocado in Vernon

Today we’d like to introduce you to Esther Kang.

Esther, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Avocado was born from one simple thought, As You Are. We grew tired of anyone telling us what we could wear and when, how to feel about it and why we weren’t enough to wear whatever trend a few people dictated. In a time where our culture celebrates the curation of self-image, lifestyle, and “what I ate today”, we cherish the idea of keeping things simple and easy. As a living and breathing California brand, we chose the Avocado as a symbol for our seamless apparel. Something that goes with everything, healthy, local, and quite delicious. Our seamless apparel never pinches, pushes, pulls, or subtracts. Avocado is designed to highlight, feature, and follow your curves.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One of our motto’s is It’s Not Complicated. Meaning, even when the road seems rough, it’s just a reminder that you are learning and growing. It is time to stretch! When we focus on our mission, to exist As You Are, the struggles become opportunities to wake up to and embrace wholeheartedly. We are reminded that we are enough. We have everything we need within to meet each moment without resistance. It’s not complicated. It’s our way.

As we continue to grow, we will carry this mission forward to our fans, friends and Avomuses around the world!

Please tell us about Avocado.
We have been creating and making at our downtown LA headquarters since August of 2015, opening our Venice storefront the same month. On most days, we are the largest seamless manufacturer in the United States. We are the only American brand that muses, creates, manufactures our entire collection in Los Angeles with machines that are only available at our headquarters. We have seamless toys that allow us to play all day in ways that no one else can. We feel very lucky indeed!

Our way of being is our way of doing. We believe you are enough. We want you to do what you want all the time. And wear what you want while you do it. Our apparel allows you to feel first. Each piece works with you, collaborating with your style instinct for every mood, every occasion, and every curve.

What moment in your career do you look back most fondly on?
We are proud to have the ability dream, source, and produce our clothing in USA. We are located just 17 miles from our flagship store, making us a true California company.

In addition, we have been lucky enough to link up with the women over at Tone It Up, which has blossomed into a beautiful friendship and collaboration. Finally, signing the lease at our new Santa Monica store was incredibly exciting. Be ready for something the retail world has not seen. The space will seamlessly introduce Avocado to a new audience, providing them a space to explore what it means to exist as you are.


  • Fire Legging – $75.00
  • Water Legging – $65.00
  • Earth Legging – $85.00

Contact Info:

Image Credit:
Jinna Yang
Hanna Hazel

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