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Meet Estefani Alarcon of Dear Southside in South Central

Today we’d like to introduce you to Estefani Alarcon.

Estefani, please share your story with us. How did you get to where you are today?
I started Dear Southside with the purpose of telling and recreating the untold stories of South Central. Growing up and even now (changing a little) all I ever see covered in the media in regards to South Central is gang violence and crime but that does not define South Central at all so I decided to change that with the resources I have. I started Dear Southside, a newspaper for South Central that is published yearly and currently has a live website where stories will be reported in.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Starting Dear Southside and sharing the stories of the businesses and people who continue to build South Central has been easy but like most things, the funding part of it has not been. I’ve currently been funding it on my own but I’m working on figuring out ways to get Dear Southside to a place where it’s funding itself and I can pay my team, writers and myself.

Please tell us about Dear Southside.
What sets Dear Southside apart from other newspapers is that it is for South Central and surrounding communities, in that I include Inglewood, Watts, and Compton. It’s also not focused on news, just community growth. This is for the community, by the community with the only goal in mind for people to support local businesses in South Los Angeles and learn about the great things happening here. Gentrification is inevitable, it’s happening everywhere but we can support the businesses and people in South Central and help them sustain themselves. The purpose of Dear Southside is for people to stop leaving the hood and instead build the hood. We have Black and Brown owned businesses that we can support in our very own community. We don’t have to leave!

If you had to go back in time and start over, would you have done anything differently?
I wouldn’t change a thing… this has all been a learning experience and a part of the journey. I have learned so much and I love learning, a pretty paved road wouldn’t be fun, I am enjoying the bumps.

Contact Info:

Image Credit:
Ramara Rubin and Estefani Alarcon

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