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Meet Essie Yvonne Taylor

Today we’d like to introduce you to Essie Yvonne Taylor.

Essie, can you briefly walk us through your story – how you started and how you got to where you are today.
My story grows out of a journey of self-discovery. I have always loved makeup but I would only apply it on myself. I did not discover the power that makeup could have on a person’s self-esteem until I began applying it on others.

When I began my makeup business, I was in a rough place mentally and emotionally. As a wife, mom, and teacher I lost myself in all of the hats I was wearing. I was in a place where I was praying and asking God who am I? My labels had labels and took over my life. I love my family and helping others but I had a deep desire to have something for myself. I was naturally drawn to makeup because I love the arts and I have always enjoyed creating.

I can remember the first time I applied makeup on someone else. She loved the outcome and felt like it took years off of her appearance. The difference it made in her self-confidence in the moment when she saw the final product sparked something inside of me. I realized that I had a gift for makeup application. I posted the pictures on social media and I immediately began to get inquiries for makeup appointments.

My self-confidence was extremely low as well during this time. However, I have always been told that I should model because I have a unique look with my dark skin, high cheekbones and contagious smile. I took a brave step and auditioned for Greenville Fashion Week. I got accepted and ended up modeling and doing makeup for the Fashion Show as well. I feel like this was a huge launching event for me with makeup and modeling. I made so many connections and gained a bigger following on Instagram. Not to mention a major confidence boost.

As I practiced more, I sought professional classes to learn proper makeup application techniques. I have always strived to do things in excellence. I began taking classes at a local beauty school, MR Beauty Academy to become a Certified Professional Makeup Artist. I also received training on how to market my business. In order to further my education, I plan to continue in skincare and seek further certifications. Today I seek to empower women and my students with my experiences and excellence in service.

Has it been a smooth road?
One of my major struggles along the way has been trying to balance it all. As I learn myself through my journey, I have realized that I am somewhat of a perfectionist. I want to be excellent in each role I play in life. It can be overwhelming because I don’t want any job to suffer in order to advance the other. Mom guilt is real! A major revelation I have had is that I have to do my best and trust God with the rest. Branching out and pursuing a career in the Beauty Industry has brought me such joy. Having the faith to step out and start something new has brought me such joy rose my confidence to new levels. My family has benefited from having a happy and whole me. My husband is very supportive and I’m happy to have him in my corner. He definitely values the care I put into working out and taking care of my skin for modeling as well.  

We’d love to hear more about your work and what you are currently focused on. What else should we know?
My brand is Essie Yvonne; Timeless Beauty. I am a makeup artist with a passion for empowering women. Whether my client is looking for something bold, or soft and natural, I can make it happen. My job is to make my clients look and feel beautiful by enhancing their natural features.

What sets my business apart is my customer service. My ultimate goal is that when my client leaves my chair she loves the final look. It brings me so much joy when my client says, “I love it!”. However, my makeovers are more than just skillful makeup application: but, an experience in encouragement and empowerment. I don’t take any interaction for granted. When my clients come to me, they are vulnerable. They open up about insecurities they want covered up, share with me things they love about their face and struggles with skin conditions, even dreams they have for the future. My job is to inspire them and boost their self-confidence. This is what my brand is about; empowerment, increased confidence and building women up. I love what I do.

I am also known for my personality. I take a genuine interest in my clients and people that I meet in the community. I have a servant’s heart and my deepest joy comes from serving and helping others. My teaching background also shines through in my brand. I love to give tips and tricks, as well as product recommendations to my clients and network.

I am most proud of the fact that I believed in myself enough to step out in faith and start this business. Jumping out there as an entrepreneur has been, by no means an easy task. It has taught me so much about myself. I am stronger than I thought. I want to encourage every woman that I meet to do something for herself that she is passionate about. Whether it is a hobby or a business idea.

How do you think the industry will change over the next decade?
I see a big shift in the beauty industry. Makeup artists, more than ever, are diversifying their incomes. In instances like these where it is difficult for artists and stylists to see their clients in person such as this Covid-19 pandemic, we have to get creative and use the internet to reach clients and still earn income. Online classes have been a major resource for this. We can also create products for our clients and trademark them for purchase, such as lashes or even a makeup product line. I have an idea I am working on myself currently that I cannot wait to market. Networking with influential artists who are businesswomen is extremely important. I owe these business strategies to them. In order to sustain your business you have to have more ways to make money than the one on one interaction that makeovers provide. As a makeup artist you must have the mind of an entrepreneur.

Pricing:

  • Makeovers start at $50

Contact Info:

Image Credit:
Scott Thomason, Mark Mclendon, ,Kristen Umuna, Jaida F. Whitfield, Carla Allen

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