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Meet Eśmeralda Aguilar of Eśme Design in Santa Monica

Today we’d like to introduce you to Eśmeralda Aguilar.

Eśmeralda, please share your story with us. How did you get to where you are today?
Growing up in Mexico, I was always drawn to the work of local artisans. Anything handmade caught my interest. When it comes to creating something I’m inspired by the possibilities that arise. Don’t leave me alone in a craft store unless you don’t plan to see me for the next few hours.

Three years ago I discovered macrame, and I fell in love immediately. I got some rope and taught myself basic knots from watching videos online. The rhythm and repetition were so relaxing that I couldn’t get enough. The first piece I made was 6ft tall.

I live in Santa Monica where the bohemian home decor is very popular, so I took my wall hanging to a shop on Abbot Kinney, not knowing what to expect. It was sold within hours, and that’s when I knew I was ready to build my macrame business.

Has it been a smooth road?
Even though my first high-end piece sold easily, I quickly learned that not everyone is ready to invest in the cost of my large, more intricate pieces.

It’s been an ongoing journey to find my ideal client and know how to brand my shop for that particular market. Now I’m focusing on “everyday macramé” designs that are more widely accessible.

So let’s switch gears a bit and go into the Eśme Design story. Tell us more about the business.
Aside from selling my macramé designs, I also teach intimate group workshops around LA, classes at retreats, and individual lessons. Teaching has become one of my favorite aspects of my business because I get to meet so many creative people who are excited to learn something new.

I’m proud to be able to empower people to create their favorite macramé designs on their own. I’ve also made some amazing connections from teaching. What sets me apart is that I’m willing to teach someone how to create macramé, even if it means they buy one less thing from my shop.

At the end of the day, I’m giving them an experience that they won’t forget and a new skill they can come back to again and again.

How do you think the industry will change over the next decade?
I think DIY macramé is going to become more popular.

Contact Info:

Getting in touch: VoyageLA is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

2 Comments

  1. Eileen

    February 18, 2019 at 17:19

    What an incredible story! I love all these beautiful pieces, thanks for sharing about an artist it’s very inspiring!

  2. Heather

    February 19, 2019 at 15:51

    Such gorgeous work and a beautiful heart and soul!

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