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Meet Erin Hopkins of White Fig Designs in Newhall

Today we’d like to introduce you to Erin Hopkins.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
When I was young, my favorite subject/class in school was art. I think the seed started then.

I always liked to express myself through fashion and drawing. Always searching for a way to start a business, I dabbled in jewelry design, doing metalwork and wax carving.

When my children were young, I went into their school and taught art appreciation.

I discovered flowers when my teenage son at the time wanted to go down to the LA Flower Market to get flowers for Valentine’s Day.

I jumped into taking floral workshops to understand the mechanics of flower design. I took this info back with me and started developing my own design style…… I call it organic European garden-like.

I worked out of my home for a few years until I found my studio I am in now.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The business part of my business has always been challenging for me. I love being creative and struggle with the behind the scenes part f the business.

Promoting myself is also a struggle, it out of character for me.

I have always made a few hiring mistakes.

Going out and getting weekly clients, i.e., hair salons, restaurants, country clubs… etc. were important for my business to grow but also a struggle to ask for the business.

Alright – so let’s talk business. Tell us about White Fig Designs – what should we know?
White Fig Designs is a floral design studio. When we started, we just did events and weddings.

I soon learned I needed to pivot when clients would come in and wanted not only flowers but also gifts. We have since added gift items… cards, plants, candles, jewelry and a few more items.

We are known for our organic wild designs.

We have started teaching design classes with a small group of students.

It is important that I stay inspired and up on what is going on in the flower industry. I have spent time at Floret Flower Farm in Seattle. Erin had a workshop that developed skills and design and also the business side of flowers. I have also traveled to Tuscany for a workshop at Puscina Flower Farm.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My family has been my biggest cheerleader!!!! As I developed my clients, they have been great. Without my clients talking name up as much as they have White Fig Designs would not have grown as fast as it did.

I met Tanya Shaw, a floral designer from Australia and we have become friends. When she came to the States to teach a workshop, I was fortunate to have been ask to help her. The workshop was at Grace Rose Farms in Santa Yenez.

Through some of the connections I have made I have been published in a few magazines and online wedding blogs. I was introduced to a lifestyle blogger who was well connected and loved my work. We have worked together for about eight years. Our work together has been featured on Martha Stewart.

Contact Info:

  • Address: White Fig Designs
    24262 Walnut St. #7
    Newhall CA 91321
  • Website: www.whitefigdesigns.com
  • Phone: 661 259-5588
  • Email: erin@whitefigdesigns.com
  • Instagram: @whitefigdesigns.com

Image Credit:
Sugar and Charm, Taylor Kinzie Photography, Blyss Photography

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