Today we’d like to introduce you to Erin Carson.
Erin, we appreciate you taking the time to share your story with us today. Where does your story begin?
Growing up, I never would’ve imagined I would be working in the space I am today. I was raised on the countryside of Oahu, Hawaii! Before heading to Los Angeles from the islands, the most I knew about the marketing and social media space came from wanting to curate my own feed on Instagram. Little did I know just over five years later, I would have gotten to work at some brands that have shaped the marketing and business space as we know it today and dip my toe into placing some of the building blocks for a brand I know can and will change the world.
During my time studying at Loyola Marymount University, I was introduced to a creative side of the world I did not even know existed. Through amazing mentorship and friendships, I was given the opportunity to create and learn with some brands I had admired from a far including, TOMS and Beyond Meat. By a stroke of luck of my greatest friend and role model, Maile Minardi, led me to an opportunity to work on a new brand called Human Improvement. Working at TOMS, I was able to learn marketing from a brand that had a such a solid identity and the new challenge of a startup that was trying to build their own identity was incredible. Maile and the leaders around me really helped me to hone in on the of brand building, marketing, and social that I was passionate about. All of these amazing opportunities and stepping stones led me to Savage x Fenty where I work today. It’s been a journey and a joy to work and create with brands that have built the marketing space we are in, are transforming the space we are in currently and are developing new ways to transform the world now.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Definitely not, but I am so grateful that was the case. Every job, business, and passion project has its challenges but I think the opportunities that did not go my way were the ones that edged me closer and closer the path I am on now. I would say the biggest struggle was knowing when it was time for the next step in my journey. Working in brand marketing, your job is to make people fall in love with a brand and becomes customers and advocates, so in turn I would say you fall in love with parts of every brand you work on. Choosing to move on from something you love to love and learn about something new is a difficult decision every time, but always the ones you learn the most from.
Can you tell our readers more about what you do and what you think sets you apart from others?
Currently, I work in Influencer Marketing at Savage x Fenty. Truly the thing I am most proud of with my work is that I truly believe in the heart and core of the brand and my job is to get the message and communicate that to audiences across the world. Savage x Fenty through and through is about inclusivity and empowering everyone to be obsessed with the way they look and feel for no one else but themselves. Growing up as a mixed-race girl, it wasn’t often I would see girls who looked like me as the face of the brands I so desperately hoped I would someday be able to own every a t-shirt from. Now my job is find those faces, those people, and those stories that embody and amplify all voices and make all people see someone they feel they see parts of themselves in. I think this genuine passion in my heart to change how teenage girls, little boys, and all people see confidence and the faces of the brands they just want a little part of sets my work apart.
Are there any important lessons you’ve learned that you can share with us?
Be gracious, be grateful, and be open to every and all lesson even if it is one you think you already know.
- Email: firstname.lastname@example.org