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Meet Erin Busbee of Busbee Style

Today we’d like to introduce you to Erin Busbee.

Erin, can you briefly walk us through your story – how you started and how you got to where you are today.
I began my career in TV news and worked both behind the scenes and in front of the camera, most notably at WCBS in New York. After marrying my husband and moving to Texas, I decided to switch gears. My husband asked me, “What would you do for free?” My answer was simple. I wanted to help women look pretty! I started my wardrobe consulting business right away and built a clientele through word of mouth and also by appearing as a style expert on our local lifestyle show. After five years of styling women one-on-one, I pivoted and focused all of my time and energy on sharing styling tips online. and Busbee Style on YouTube now reach hundreds of thousands of women all over the world!!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
My biggest struggle is the lack of time. I have a house, a husband, two children, and a golden retriever. Juggling a business and a family is really hard. I’ve learned the art of outsourcing and have built a virtual team of rockstars who are helping me reach my goals.

I also grapple with what I call “shiny object syndrome.” I am full of ideas and I love to pursue new tracks, but staying on course is integral to my success. I try not to dive in anymore without thoughtful and careful consideration. For example, I would love to pursue product development, but I am holding off until my existing business model is a well-oiled machine.

Additionally, social media is constantly changing. It’s tough to keep up with the latest and greatest, but I DO love trying!

Please tell us about Busbee Style.
I provide simple fashion and beauty ideas for busy women juggling life over 40 through “How-To” styling videos, key shopping suggestions and lots of ‘real’ outfit blog and Instagram posts.

I also try to dig deeper and address what’s on the inside. Self-care is so important in a woman’s life and one of the keys to her emotional well-being. The internal and external selves are closely connected. Through my “Real Talk” video series, I tackle some pretty heavy topics that affect women ranging from depression, overwhelm, and even the “Me Too” movement.

If you had to go back in time and start over, would you have done anything differently?
I would have been more strategic with my YouTube channel in terms of SEO, titling, and thumbnails. If I had focused on that from the beginning, my audience would be much larger and I would be reaching more women. I am now focused on those elements and growing quite rapidly.

Contact Info:

Image Credit:
Urban shot, white background (Arielle Levy); Fall shots: Aurelie Slegers; Picture of dog and I (taken by me)

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