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Meet Erika Fox of The Fox Jewels

Today we’d like to introduce you to Erika Fox.

Thanks for sharing your story with us Erika. So, let’s start at the beginning and we can move on from there.
For as long as I can remember, I have been fascinated with arts & crafts. I can remember going through my mother’s art supplies and wanting to help her make shirts and also spending time at my neighbor’s house, where she would help my sister and I create home decor items for us to gift to our mother.

I have always been the type of person who would rather create something from scratch rather than buy it already made. With that mentality, I began creating beaded bracelets when I was in junior high and then eventually began scratch baking and decorating cookies for parties. I have always enjoyed a good challenge; I enjoy the feeling of accomplishment and satisfaction, once I complete a project. The Fox Jewels was created by me and it began with handmade jewelry, earrings and bracelets, mostly. My husband gifted me a cricut machine for Christmas and I decided to add to my inventory. Everything I make is custom made to order and some items are personalized specifically for the individual purchasing the item.

Has it been a smooth road?
I have had many struggles along the road to my success; I am always looking for different ways in which I can perfect my items. I did not know how much merchandise I would ruin, before finally perfecting the item, but making those mistakes, have helped me create amazing quality pieces for my customers.

So let’s switch gears a bit and go into The Fox Jewels story. Tell us more about the business.
The Fox Jewels is a unique gift shop. I create personalized mugs, wine tumblers, home coasters and car coasters, tote bags, Starbucks cups, shot glasses, t-shirts, and I am opened to most requests, even if they are not listed on my page. I am so proud of how far I’ve come and very thankful to all of my customers, especially my returning customers. I am dedicated in what I do and I sit with you in person or remotely, and I help my customers one on one to create their items, I do not finish until you are 100% happy with your final product. I have had items that have taken an hour to create, and I’ve had items that have taken weeks, but in the end and as long as my customer is happy I am happy. I am willing to dedicate them the time to ensure their satisfaction.

How do you think the industry will change over the next decade?
I would love to grow my business and add more items, but to be honest; I want to remain small. I don’t ever want to lose sight of what matters most, my customers. I want to be able to still sit with them and dedicate my time to them and ensure that their product is designed with love.

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