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Meet Erick Becerril of CV Food Trucks

Today we’d like to introduce you to Erick Becerril.

Erick, can you briefly walk us through your story – how you started and how you got to where you are today.
CV Food Trucks started as an idea to help with the social injustice that mobile street vendors endure. Through the collaboration of artists, musicians, and foodies we have created food parks around the Coachella Valley that host community inspired events to promote entrepreneurship, economic development, and unity.

Starting only nine months ago, CV Food Trucks has quickly expanded and has hosted or participated in over 20 events ranging from 300 to 30,000 attendees. The group of mobile food vendors consists of over 200 different mobile food vendors that alternate areas in the Coachella Valley and all over Southern California.

CV Food Trucks has collaborated with cities and private corporations to host events and has not established its first year-round indoor and outdoor food park coming to Indio California November 2019. This food hub will serve as learning grounds for mobile food vendors though the incorporation of food safety classes, social media seminars, and sponsorship packages for new start-ups.

Erick Becerril, founder, and CEO has established a path for new entrepreneurs to network and develop proper skills needed to succeed in the mobile food industry.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The interpretation of a variety of municipal codes and laws takes up a lot of the groundwork when establishing such events. The push-back from brick and mortar restaurants has been due to a lack of information about the program. After the success of the first food truck park, The Coachella Food Truck Park, held in the City of Coachella, there were a number of restaurants that joined forces with the movement and have created their own impression in the mobile food industry.

We’d love to hear more about your business.
The CV Food Truck movement establishes community roots by incorporating all of the local artists and musicians in the development of the food parks. This business is becoming the next lineage of food and beverage companies that not only take on large event contracts but also help teach new vendors how to succeed in large festivals through hands-on classes while in an event.

This new upcoming company hopes to make a positive long-lasting impression on the communities that they participate with and build a family-style relationship. We are most known for being a community-oriented business that allows for innovative new food concepts to go from dreams to realities and are created to be a successful business at the same time.

What is “success” or “successful” for you?
I define success as the value of the impression left on the community which ranges from tax revenue to community involvement in the event. I am looking to have the permanent brick & mortar food park give the mobile food vendors a venue to try out their business concept without having to sign a lease.

With this concept, we are hoping to bring over 20 new restaurants to the Coachella Valley in the next year. This number is unheard of from an economic development viewpoint. I hope to obtain more sponsorships throughout the year ranging from private businesses to Government agencies such as cities seeking to bring new business and new branding to their table.

Contact Info:

  • Website:
  • Phone: 7606687066
  • Email:
  • Instagram: @cvfoodtrucks
  • Facebook: @cvfoodtrucks

Image Credit:

Amber Linn Photography
Wild and Free Photo Booth

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