Today we’d like to introduce you to Erica Mock.
Erica, can you briefly walk us through your story – how you started and how you got to where you are today.
This business was created out of a need that I couldn’t meet during my first pregnancy with my son, Aydan. Before conceiving, we cooked every meal at home. Clean, good, and whole food is a passion of mine, and I strongly believe in using food as medicine.
Shortly after conception, Aydan gave me a run for my money — I had extreme nausea for about 4-5 months out of the pregnancy. This experience was so intense that I could not even step into my kitchen or heat up a cast iron pan without feeling nauseous. This posed a big problem because I could no longer cook for myself or my family.
The problem compounded later in the pregnancy when I didn’t have an extra ounce of energy to spend time in the kitchen. Finally, when Aydan arrived earth-side, there was even less time combined with sleep deprivation and an insatiable breastfeeding appetite!
Needless to say, I WAS HUNGRY. Starving really, both for good whole organic food and a better way to access this food in a convenient way for a new mother.
Hence, twenty-five eight sprouted out of this need. I shortly found that I was not alone in this feeling, and many other expecting, new, and experienced mothers were craving better options for themselves and their families.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Of course, there were many bumps in the road, even in these early stages. We are currently awaiting our full launch including the launch of our website. During our soft launch, we quickly realized that the logistics of a meal delivery service are incredibly complex.
As a consumer, we don’t realize the amount of time and hard work that goes into the production and delivery process of prepared foods. We have since ironed out most of the wrinkles in preparation for full launch at the end of January!
So let’s switch gears a bit and go into the twenty-five eight story. Tell us more about the business.
We are truly unique, in that twenty-five eight offers specialized foods for preconception (while trying to get pregnant), during pregnancy, and during postpartum. We also offer “birthday” and “labor day” catering, for you and your home-birth team or for you and your partner to have fuel to sustain through labor with nutritious, easy-to-eat and digest foods when you need it most.
Our meals are prepared twice weekly and delivered to your doorstep. We deliver to most locations inside LA + OC, and we plan to expand to San Diego shortly after launch.
Our food is set apart from most other food delivery services because of the quality of food that we use and the way the food is prepared. For example, even some of the healthier restaurants in LA still use hydrogenated oils or refined sugar in their foods. We only use avocado oil to cook in, and we never use refined sugars in our food. We also only use Himalayan pink salt and other organic and high-quality seasonings.
Sourcing our animal proteins is a passion of mine both from an ethical and a health standpoint. For example, the USDA recanted their definition of “grass-fed” so technically anyone can label their beef as such, even if they only ate grass when they were a young calf, and then moved to a commercial production facility later in life.
I personally vetted our sources of all animal products to know that these animals were cared for the way nature intended, pastured on land and free to roam, with no crowding. They were also fed a diet that is natural to their unique needs. This means, our beef products lived their entire lives on pasture and were never supplemented with grain or pasture cakes. They were also never sprayed with chemical pesticides for fly control or given hormones.
This is a LOT of information, and it is a passion of mine to find quality sources like these, so our customers don’t have to. I set out on this mission to create a brand and a product that I can really hang my hat on, the “if it’s here, it’s good for you” approach, and I will never settle for any less.
Pregnancy and motherhood is a time when we make decisions not just for ourselves, but for the vitality of our family. It is truly the first time in my own life that I realized the importance of GOOD food. Good to me means allowing my intuition to guide my food choices and quantity, and ensuring I am eating the highest quality/best sourced/least processed version of that food.
Has luck played a meaningful role in your life and business?
What you may call luck, I refer to as universal alignment. When we started this business, just two months after giving birth to my son, everything fell into place so beautifully.
There was never a time to date that this process felt forced or rushed. There is a growing number of incredible individuals that play vital roles in the success of our business. Without those people who love and support us, this business would still be just a faraway idea.
The true litmus test is our intuition that can create feelings of excitement and a pull forward — or feelings of discomfort and a nagging need to change course. These feelings are the true guides that helped turn my passion and dreams into a real tangible business.
Our path has been illuminated by the unwavering support of my husband, our family, and the countless birth professionals whose lives we have touched along the way. And a huge shout out to our mamas, the warriors, the reason why we do what we do. We are here for you, to hold you, and to support you through your transition to motherhood and beyond. We got you mama 😉
- Website: www.twenty-fiveeight.com
- Phone: 310-701-7926
- Email: firstname.lastname@example.org
- Instagram: @twenty_five_eight
- Facebook: https://www.facebook.com/twentyfiveeightla
Jacky Andrews, Howl + Rose Photography