Today we’d like to introduce you to Erica Lor’ene.
Thanks for sharing your story with us Erica. So, let’s start at the beginning and we can move on from there.
I grew up as the middle child of five girls. In my house, there was always ahead for me to practice on and a face for me to do. Being in a home where all the women were various shades, I was the darkest of my sisters. Growing up in a time where makeup was not tailored toward dark-skinned women; this made my makeup journey challenging but even more desiring. As a young girl not being able to find makeup in my shade in standard brands such as Maybelline and Covergirl, I was forced to seek after brands such as Mac and Fashion Fair. This began to open me up to realize that there was makeup for all women of color, especially darker shades. As a result, I began to perfect makeup technics on my own face and then became sought after in school as the resident make up girl. As I never pursued it seriously, I thought of it more as a side hustle and a fun hobby. Living in a house where my parents really pushed a traditional education after high school, I attended college for business.
While in school, I consistently knew I was fulfilling their request rather than following my dream. January of 2011 marked a pivot point in my life when I decided to pursue my passion in the beauty industry by enrolling in cosmetology school. Having a best friend at the time who was also pursuing her passion in photography we began to collaborate for local collegiate events which gave birth to our company LoreneJanae. In 2012, I took another great leap of faith by relocating from the Midwest to Los Angeles. From taking classes from highly skilled makeup artists and growing my personal and professional network, I have been able to perfect my craft and travel the world. I have been able to provide makeup services for multi-million dollar weddings, Cannes Film Festival, Sundance Film Festival, Shea Moisture, movie sets, photoshoots and a host of celebrity clientele.
Has it been a smooth road?
It definitely has not been an easy road. Some of the struggles along the way including having to self fund my cosmetology education. When I decided to pursue makeup, I saved for almost two years to attend professional training as well as building my starter makeup kit. One of the hardest struggles was being in a new city and trying to build a clientele from the ground up with no connections.
We’d love to hear more about your work.
As a professional makeup artist, I have co-founded LoreneJanae which is a full-service production company offering hair, makeup photography and videography services. We specialize in representing the underrepresented especially women of color. I most recently launched EricaLorene which allows me to focus full-time not only on my makeup endeavors but philanthropy which is near and dear to my heart.
Is our city a good place to do what you do?
I think the best place to start is always where you are at. There is a lot of hustle when it comes to Los Angeles and it can be a bit overwhelming. I would recommend building and joining communities around your passion and profession to build a network and trust that it takes time and patience.
- Website: Ericalorene.com
- Email: email@example.com
- Instagram: erica.lorene