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Meet Erica Lauren of By Erica Lauren and To The Front

Today we’d like to introduce you to Erica Lauren.

Erica, please share your story with us. How did you get to where you are today?
I discovered my love for photography in high school. I started documenting everyday life- my friends, family and the punk shows I frequented. After taking classes throughout school and shooting for local zines and websites, I realized that somehow I wanted to pursue a career in music and photography.

I kept taking pictures and going to shows and discovering music photographers that inspired me. I spent some time taking classes at an art school and then started interning which led to paid work and basically each internship or side job led to where I am now.

I work in music, being able to incorporate my photography while doing freelance music related photo work and organizing a traveling art show called To The Front, which celebrated non-binary and female artists that make music-related art (photographers, graphic designers, illustrators, etc.).

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
I could list the bumps in the road, but instead of harp on all of them, I just use them as motivation and a learning experience.

I think some of my biggest struggles and hurdles are the reasons why LA-based photographer Courtney Coles and I decided to start To The Front.

By Erica Lauren and To The Front – what should we know? What do you guys do best? What sets you apart from the competition?
For my own photography, I enjoy capturing real moments, especially within music. Candids and behind the scenes photos are my favorite to make.

For the art show I mentioned, To The Front, it’s something I’m currently really in love with. Courtney Coles and I started with a small photo show at a gallery here in LA with our friends and photographers Carly Hoskins and Danielle Parsons, but it’s turned into a much bigger project. We’ve traveled to New York, Toronto, Boston, Nashville, Philly.

We have about 50 other artists part of the show now, all who work creating art in the music world. We want to create a space where we celebrate our work and our peers while raising donations for local charities we believe in.

What is “success” or “successful” for you?
I define success by being happy with what you’re creating. I’m just grateful and genuinely excited when I get to do what I love-photography while capturing what I love- music.

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