Today we’d like to introduce you to Eric and Juliet King.
Eric and Juliet, can you briefly walk us through your story – how you started and how you got to where you are today.
Sleepy Peach is a collaborative clothing brand created by Eric and designed in part by Juliet. This brand deals exclusively with bright pastel colors specifically curated to spark up anyone’s wardrobe.
Previously, I had another brand primarily for screen-printed shirts. I wanted to create something more high-end and colorful. I’ve always loved bright, vibrant colors and it’s nearly impossible to find new colorful clothing for men that doesn’t destroy your wallet. Juliet joined my one-man team because I’m actually kind of colorblind and I needed help. She’s given me a different perspective on designs due to her style and ability to see colors. (Also, we’re getting married so she’s obligated to help if she wants any part of this in the divorce.)
The brand is based in Long Beach, California. It launched in 2018. All designs are original cut/sew pieces sourced either locally or in sweatshop-free environments.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It’s been relatively smooth. We’ve had a couple of drops that didn’t go quite as well as planned but that’s expected when you’re still new.
Our biggest issue, honestly, was Juliet’s awkwardness with modeling. At first, she refused to participate, but it was weird with just me modeling. I wanted to make this brand very “us” and wasn’t interested in finding other models. However, after countless hours of searching for inspo pics and modeling in front of the mirror, she’s still awkward but has gotten better. We’re not sure if it impacts our sales, but she’s cute and has her own brand of modeling.
Alright – so let’s talk business. Tell us about Sleepy Peach – what should we know?
We’re colorful, in a non-gaudy, classy kind of way. We’re not obnoxious with our colors–we’re tasteful. Our pieces can be dressed up or toned down.
I’m most proud of our excellent customer support and our speedy shipping. We ship out most packages the day after we receive the order. Also, in an attempt to combat the wastefulness of fast fashion, we run a “thrift shop” on our website that is comprised of discounted Sleepy Peach items that were either worn once during a photoshoot or returned by a customer due to sizing issues. We don’t look to make profits off of these items; we just don’t like to see good clothing go to waste sitting in landfills.
Is there a characteristic or quality that you feel is essential to success?
Authenticity. We aren’t trying to be anything but ourselves. Our fans on Instagram know our names when we’re getting married, and even our cat’s name. When our followers message us, we message back. I love having conversations with our followers about anything and everything. I love hearing their opinions about our brand and suggestions. I often pull a random group of followers and send them unreleased designs and gauge their thoughts.
- Website: www.sleepypeach.clothing
- Phone: 562-247-4827
- Email: firstname.lastname@example.org
- Instagram: http://www.instagram.com/sleepypeach.clothing
Our photographer, Joe. @joekool616 on Instagram