Today we’d like to introduce you to Endz.
Thanks for sharing your story with us Endz. So, let’s start at the beginning and we can move on from there.
I used to go to the same high school as Kevin Ferrer. Orange High school, Crazy thing about it is that we never really spoke. He was captain of the football team and I was the total opposite, the troublemaker.
We officially started talking a couple of years after high school and we spoke about officially starting locally grown collective at the El Camino Park basketball courts in Orange, California.
I already had five years of music under my belt so the plan was to start an independent music label. At the time, I was the only artist along with producer @4thBeats who would start creating music for the labels catalog.
We have always made our own music, booked our own shows, interviews, tours, video shoots with help from friends, our marketing, everything is in house. We plan events for either our merchandise which is LocGrown or events for music releases for any other artist currently on the roster.
Starting off as an MC, recording artist, to the transition of a label founder. Has been incredibly challenging and rewarding at the same time. It has made me think of the whole package when it comes to LGCLTV who we are, what we stand for, & what makes us so passionate about what we do.
We have a mission statement that I live by more than anything else in the world. “Locally Grown Collective” is dedicated to the promotion and growth of the independent person through a creative outlet. Our success is measured by our passion to inspire. “Planting Seeds & reaping the benefits” www.LGCLTV.com.
As for Endz, I got that name when I was just getting introduced to Hip Hop through Graffiti, back to the high school story’s, I only lasted one year in High School & pretty much got kicked out of every school I ever went to, ever. Except for Adult Ed lol.
I am not proud, but in a sense it made me who I am today, and I always knew I loved music even when I wasn’t making it. My music background starts from where hip hop came from, all the 70’s, 80’s music my mom, uncles & aunts would play. Grew up with a strong single mother, The energy of a true queen has always been around & it’s definitely a reason why I feel the balance of appreciation towards all women.
Hip hop is incredible to me, it has made me work of every single part of my mind, body & spirit and I’m still a work in progress. I’ve been on 25 city independent tours nationally. I’ve been out of the country, Japan, Mexico. Awarded Best of 2012 in Orange County by OC WEEKLY, Best Song Reppin OC 2015 for my song “714” & I’ve been able to truly develop my craft in music & business. Hip hop means everything.
Has it been a smooth road?
Nothing great comes easy as they always say, it’s true.
I remember nights sleeping on my mom‘s couch having conversations with a friend on the other couch about leaving getting her own apartment starting this independent label.
Then being on your own to discover you have to maintain everything around you in order to feel clear to go after your goals.
Life gets too real whether you’re prepared or not.
It’s definitely been a beautiful struggle towards greatness I must say!
So, as you know, we’re impressed with LGCLTV (Locally Grown Collective) – tell our readers more, for example what you’re most proud of and what sets you apart from others.
LocallyGrown collective is known for our passion to inspire others. Our creative ways of presenting our music or merchandise or message everything we do has a purpose behind it and we strategically try to deliver our message the best way we possibly can.
We definitely focus on Music, Merchandise, Artist Management, Tours, etc.
Let’s touch on your thoughts about our city – what do you like the most and least?
I’ll keep it simple, I love that everybody in our city basically hustles and works hard for the most part, but we need to be way nicer to each other.
Support your small local businesses, I like having a lot of those around the city.
Lots of different food options other than typical food chains.
I dislike how divided we are as a community sometimes, I just wish we all put our differences aside and focused more on common goals as one. RIP John Lennon.
- Website: www.LGCLTV.com
- Instagram: @ENDZLGC
- Twitter: @ENDZLGC