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Meet Endrea Kosven of EDK and Company in San Fernando Valley

Today we’d like to introduce you to Endrea Kosven.

Thanks for sharing your story with us Endrea. So, let’s start at the beginning and we can move on from there.
I have been running my own agency since 2009. I had been working in the corporate world in PR and marketing roles since I graduated USC with a degree in journalism.

After working as a junior publicist with the Los Angeles Dodgers, I started working at leading worldwide PR firm Edelman Public Relations, working on major accounts such as ABSOLUT Vodka, Nissan North America, and DreamWorks SKG.

As an Account Executive, I handled a number of tasks there, from spearheading media relations campaigns to working on event campaigns.

I’ve also worked at several other media organizations, including MTV News, KCAL-9 Los Angeles, and KYSR 98.7 FM Los Angeles.

However, I’ve always had an entrepreneurial bent, since my father and grandfather had run a successful auto repair and wholesale parts business in Los Angeles, so I always felt that eventually I would have my own business.

Also having a strong creative side inherited from my mother, I had felt confined by the limitations of working in a corporate environment. So after working in national sales with a large uniform company for nearly 5 years, I decided one day to quit and start my own shop!

I launched EDK on wing and a prayer. I had NO financial backing getting started – I did this completely from scratch. I began seeking freelance gigs, and my business took off. The idea of having a business where I could create jobs for others and be a self-starter was really invigorating and motivating for me. Why wouldn’t I want to do something where I could actually make a bigger difference in this world?

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There’s always obstacles when running your own business. I think it was the transition from having a regular paycheck from a corporate job to having to find new business and make things happen for yourself that was the biggest challenge.

However, I think the confidence I gained from actually being in a corporate sales role, having to achieve sales goals every month, gave me the mental strength and toughness to get through those first few years. I knew I had something special to offer my clients with EDK, and that motivated me to push through and keep growing.

EDK and Company – what should we know? What do you guys do best? What sets you apart from the competition?
EDK is a marketing communications, copywriting, and branding agency based in Los Angeles. We help businesses find their unique voice.

We pride ourselves on our creativity. Our slogan is “Where Creative Lives.”

We work with clients of all sizes and across all industries, helping them with social media, copywriting, website development, and graphic design.

Marketing is one of those areas that really serves companies well in taking their business to the next level, We serve a special niche for those companies that want the versatility that a creative agency provides. With all the hats a business owner wears, they just don’t have the time to handle certain marketing functions. It just makes business sense for them to outsource this to experts.

What moment in your career do you look back most fondly on?
It is probably when EDK became certified as a woman-owned business (WBE). This is a great step for my business, since it opens the door to project opportunities with major companies and government organizations. It is a pretty long process to receive this certification, between the paperwork and interviews involved. But it is definitely worth all the hard work!

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