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Meet Emmie Strommen of Calling All Horse Girls

Today we’d like to introduce you to Emmie Strommen.

So, before we jump into specific questions, why don’t you give us some details about you and your story.
I grew up in Minnesota right outside Minneapolis. I attended Johnson & Wales University for Equestrian Studies, but two years into it I switched my major to Creative Advertising. I had NO idea what advertising entailed, but I saw the word, “creative,” and jumped to register. To my surprise, my school had one of the top-rated Advertising Teams in the Nation. I’m so lucky to have been a part of that amazing program—it taught me so much.

After college, I moved to NYC and worked as a copywriter at a few Ad Agencies. I absolutely love New York (it was a dream of mine to live there,) but I always knew it was temporary. A few years ago, I moved to Los Angeles to be the Creative Director at Mike Tyson’s cannabis company. Building a brand in the heart of a booming industry has been such a journey, but also the best experience. I’m so grateful for the opportunity to do what I do, and the growth and learning that has occurred so early in my career.

I started, Calling All Horse Girls when I returned to riding in LA. Like most startups, I made something I couldn’t find…It didn’t exist really.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
I don’t think anything felt “smooth,” but I always felt like I had a next step to take. That doesn’t mean I didn’t question things, or that things didn’t feel uncomfortable, because they certainly did.

I’m a big fan of trusting the process, especially when you’re not entirely sure of the outcome.

Please tell us about Calling All Horse Girls.
Yes! I initially started Calling All Horse Girls for the women who had to step away from horses, like myself, to build companies, start careers, raise babies, tackle school—you name it. There are hundreds of reasons why one needs to step away from riding, and what I saw missing was a space that supported these horse girls through every stage of that process.

I named my company, “Calling All Horse Girls” because we want horse girls everywhere to know they belong in this conversation—even if they haven’t ridden in 20 years. I also hope to redefine the narrow stereotype of “horse girl” together as a robust, strong, and empowering group of women.

Calling All Horse Girls is a new company. We get to grow and watch the community evolve together. That’s very exciting for me. Currently, we are working on launching our first magazine (insert dancing emoji here.) We also have merch items, online resources, and a monthly newsletter. It’s just the beginning!

What were you like growing up?
I was very business-minded at a young age. When I was nine, I made our relatives pay $5 to park in our driveway on holidays. I set up a table with a valet sign (although they ultimately had to park themselves—they would get furious haha.) Beyond that, my friends and I would set up neighborhood car washes, daycares, and dog grooming. My summers were filled with going door to door asking neighbors to sign up for whatever I had in mind that summer.

Other than that, I just wanted to be outdoors, playing games, riding horses, being a kid. But mostly, riding horses.

Contact Info:

Image Credit:
Emily Huyn

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