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Meet Emmanuel Akosah of Dropplugg

Today we’d like to introduce you to Emmanuel Akosah.

Emmanuel, we appreciate you taking the time to share your story with us today. Where does your story begin?
I started Dropplugg during the height of the pandemic. I lost my job and needed to find a way to earn money while everything was at a standstill. I have a degree in Computer Engineering and applied to over 50 jobs but didn’t land an interview due to the current state of the world. I always loved sneakers but felt like they were out of my budget, and I couldn’t justify the costs. During my search for a job, my friend introduced me to sneaker botting, it was easy for me to pick up the skill, and I could purchase a variety of sneakers at retail through the money in my savings. As Dropplugg started, our main focus was to be a customer-centric company. Through our focus on putting the customer first, we developed a relationship with local clientele and quickly expanded our global audience through our ambassadors and word-of-mouth advertising. We are currently in our new Downtown Los Angeles office and running a lean operation of only three employees. Paulina, Viktoria, and I make up the core Dropplugg team, but our ambassadors, customers, and supporters develop the entire “Dropfam.” This journey was challenging, but my faith in God, my family, girlfriend, and my team made me grateful for what Dropplugg is today. If you purchase a Dropplugg sneaker, there is a red tag that includes the text Numbers 6:24-26; it is my favorite verse and a positive manifestation for our customers to carry with them.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Being an entrepreneur is never easy; the struggles of creating a company with only a vision and savings are very daunting. There were a lot of uncertainties at times. Doing the latter helped me overcome many obstacles. I had to remain consistently persistent in every approach to a business decision, maintain a healthy lifestyle, and invest more time into my faith. Smooth roads in business don’t exist, and I believe if it’s too easy, you aren’t reaching your fullest potential. Everything in life that is worth pursuing will challenge you, test you, and make you feel like quitting because if it were easy, everyone would be doing it. A general struggle is remaining confident during a slow quarter; I believe the feeling of self-doubt and exploring other careers has occurred in every entrepreneur’s mind. Even though a bumpy road may seem like the end of the path, I needed to understand that failure doesn’t define me but quitting will. One of the first things I learned from my Professor in grad school is that every leader must learn to fail fast and fail cheaply. Essentially the more risks we take, the greater the outcome, but it also increases the chances of failure. Learning from those mistakes will make you stronger and more confident in your leadership.

As you know, we’re big fans of Dropplugg LLC. For our readers who might not be as familiar what can you tell them about the brand?
Dropplugg isn’t your ordinary resell store. Apart from selling the world’s most sought-after items. Dropplugg separates itself from the industry by providing a customer-centric experience. It includes but is not limited to our inventory variety, competitive pricing, content, and fast delivery. Operating online has challenges compared to a traditional storefront. We aim to engage customers through the occasional live streams, selling at local markets, and transparency within our operation. We aim to serve everyone in the sneaker community and understand that our prices may be out of range for individuals. That is why we established a rewards system, membership programs to buy sneakers at retail, ambassador discounts, occasional giveaways, and the best sales in the industry. We put customers before profit, showing through the community we have grown. When people think of Dropplugg, their mind goes to our team, their favorite ambassadors, and all of our beautiful customers featured on our page.

Our ambassador program receives thousands of monthly applicants, and we are grateful to provide new micro-influencers an opportunity to start their journey as influencers.

Lastly, from the beginning, I wanted to develop a company with a social impact, every month, we provide customers the opportunity to round up their order price towards their favorite listed charities.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
I learned that it is essential to have a clear risk mitigation plan in case of a crisis. Secondly, always be open to learning and adaptation. Covid increased technology adoption exponentially, and many businesses struggled during the transition phase; remaining aware of industrial changes and applying the industry best practices to the company will help with guidance if we land into another pandemic.

Lastly, I learned to be more patient and put my faith in God first whenever I incurred challenges. The Covid-19 Crisis taught me much about the importance of faith; not knowing what may happen the following week was concerning, but my belief in God helped me get through a challenging time.


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Dropplugg LLC

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