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Meet Emma J. Carter of It’s A Lifestyle in Encino

Today we’d like to introduce you to Emma J. Carter.

Emma, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was born and raised in beautiful British Columbia, Canada. My Dad started his General Construction business, Perma Construction, over 45 years ago. I grew up spending weekends in his office, organizing blueprints and hanging out on job sites. Ever since I was a toddler, I loved puzzles, the memory game, building things and decorating my bedroom. I actually would tidy and organize my friend’s rooms too. Totally typical of a seven years old right?!?

Fast forward 20 years, I attended San Diego State, graduating as a Certified Meeting & Events Planner, specializing in live music events and concerts. After graduation, I left San Diego for LA to plan major concerts for the historic LA radio station 93.5KDAY. It’s there that my already developed relationships in the music industry grew, and I found myself working as the right hand (later becoming the COO) to the Agent of Bone Thugs n’ Harmony, DJ Quik, Tha Dogg Pound, Snoop Dogg, Mally Mall, Scott Storch & many more. Planning multi-city concert tours with 15 artists on the road at once, was no easy task! But I did it and loved it!

It was years later I realized that my passion for building, designing and creating things was deep and personally reflected back on every job I had…I was truly a Professional Organizer. Then, come to find out, it’s an actual career! I rebranded myself and launched my company ‘It’s A Lifestyle’ in 2017. Since my business began, I’ve had the opportunity and pleasure of having the most amazing clients. I’ve organized for the CEOs of major companies like SBProjects, Fredricks of Hollywood, Home Made Simple, Queer Eye, Omaze and BMG Records, as well as celebrities and influencers like Ashley Graham, Lala Anthony, Justine Marjan, Garcelle Beauvais, Dorit Kemsley and many more!

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Let’s just say, taking the leap to leave what is comfortable has to be one of the biggest challenges and the toughest part. It can be scary and isolating. Especially going from the Music Industry to starting a business no one really knows anything about (pre-Marie Kondo). Professional Organizing & Space Planning isn’t as “shiny” as being in music. The other thing about being an entrepreneur and business owner is the sleepless nights. My Dad always has said, “If it was easy, everyone would do it.” When times get tough, this is my mantra.

Having a client-based business has so many perks, however, the major challenge is realizing that not everyone is always going to be happy. I read something recently that said, out of 10 clients, you will have one that is extremely difficult. It’s after challenging projects like this that it is hard to not take things personally, especially when you take so much pride in your work and making people happy. But you can’t take it personally or you won’t move forward. With this business, and most client-based businesses, it’s not only important to be a good fit for your client, but the client has to be a good fit for you too!

Alright – so let’s talk business. Tell us about It’s A Lifestyle – what should we know?
My company ‘It’s A Lifestyle’, is focused on customized efficiency and functional spaces. I offer clients custom plans that work for them and their organization goals. Focusing on homes and small businesses. Also offering custom-designed storage such as closets, pantries, storage rooms and garages. Whether it be a complete build-out or making some minor adjustments to existing spaces, I do it all. Going to the client, cleansing their space, working one-on-one on their daily routines. My goal is to provide people with systems that make sense to them.

This is what sets me apart from other Organizers. There is no one way to organize a space. It’s all about how that person functions. I may just have a tip or two up my sleeve that helps your space be more efficient, and in turn, decreasing the stress people go through with having too much clutter. I am here to hold your hand and guide you! Zero judgment. I’ve seen it all!

Since starting ‘It’s A Lifestyle’, I am most proud of my professional and personal background giving me special skills and knowledge in many different areas. I am also extremely proud of developing and growing the relationships I’ve made over the years to better my knowledge of people and what drives them.

Is there a characteristic or quality that you feel is essential to success?
Being a people person hands down is an essential quality for me and my business’s success. Having an attention to detail and an eye for spaces and space planning is also key. I can look at something, know what will fit, what won’t. It’s like a fun game of Tetris! I also have a memory skill of when I’ve moved something or touched it, I can remember where I put it. Clients will call me long after an appointment and I will know exactly where something is! (Here’s where I use my love for the game of Memory!).

Pricing:

  • $100 on-site Consultation (discounted upon contract signing) — (Video consults avail)
  • Rates are based on an Hourly Basis depending on how many organizers are needed
  • Virtual Organizing Session available at low base rates

Contact Info:

Image Credit:
Personal Photo shot by: Lord Ray Photography

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